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Answer Upon - Give Your Web Site a Small Business Marketing Tune Up
Many people say they want their own business, but have no idea what's involved in such an endeavor. Having your own business is nothing like having a job, and most peoples experience is with having a job and working for someone else. You see, when you have a job, you get a paycheck for the time you spend working. When you have your own business, the process is just the opposite. You put in the work and then get paid at some point in the future. There is no receiving a paycheck every two weeks, as there is with a job.This simple point is more
Require Action
Just like your car requires you to step on the gas to make
it go, your web site requires your visitors to take the
action you want them to take in order to function as an
effective marketing tool. No one has to tell you to step on
the gas. Your visitors need to be told what to do. Tell
them to “buy now” or “request our catalog”. If you don’t
they might ever know that’s what they’re supposed to do.
Get Contact Info
Getting contact information from you v
In the competitive manufacturing world, new, “innovative” products are constantly being introduced that are designed to save users enormous amounts of time and effort. And manufacturers of consumer goods are not the only industry trying to win the title of “Most Innovative.” Even business-to-business organizations, like the vendors who supply materials to manufacturers, have entered the game with products that aim to help manufacturers realize significant savings.The packaging industry has also put its hat in the innovation ring, and with great su
Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running like the day you bought it you maintain it regularly: you change the oil every 3000 miles, you inspect its belts and hoses, you check its fluids and rotate its tires (or at least you should). Without such attention the money you spent on your car will eventually seem like a mistake as it sits idly in your garage because it won’t start.
Your investment in your web site deserves the same care you give your car. While the purpose of your car is to get you from place to place, the purpose of your web site is to help you develop new business and become more successful. It doesn’t matter if your business is retail sales or professional services, your web site is supposed to act as your store front on the Internet. While your web site doesn’t need its oil changed or tires rotated it does require maintenance to ensure it performs as the marketing tool you intended it to be when you paid to have it developed.
Here are five things you can do to tune up or add to the marketing function of your web site.
Fresh content
Fresh content will keep your visitors coming back to your
site just like the oil and gas in your car help ensure it
starts every time you put the key in the ignition. If you
neglect to maintain fresh supplies of either, you’re asking
for trouble. Your visitors seek fresh content. Once your
visitors realize they’ve gotten all their going to get out
of your site they will not return.
Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.
Keywords
Your keywords are the words your visitors use when they
think about the products or services you provide. They are
like the make and model of your car - they are what get
noticed. Your visitors use keywords and phrases to perform
searches at sites like Google and Yahoo! to find what they
need. They recognize and respond to these words when they
see them featured in search listings, advertisements and
other promotional materials. Make sure you know your
keyword phrases and incorporate them into the Title, Meta
Tags and copy of your web site.
Copy
The advertising copy of your web site can be likened to the
amenities of your car. Your car has a stereo, cup holders
and convenient storage space to address your wants and needs
as you drive. The copy of your web site should do the same
thing. To maximize the marketing function of your web
site’s copy make sure it focuses on the problems, wants and
concerns of your clients. Your visitors will be more likely
to identify you as the solution to their problem if you
demonstrate to them that you understand their needs.
Require Action
Just like your car requires you to step on the gas to make
it go, your web site requires your visitors to take the
action you want them to take in order to function as an
effective marketing tool. No one has to tell you to step on
the gas. Your visitors need to be told what to do. Tell
them to “buy now” or “request our catalog”. If you don’t
they might ever know that’s what they’re supposed to do.
Get Contact Info
Getting contact information from you vi
As a newbie to the web world, I designed my first web site in December last year. Having read a number of publications, I was fully aware that I would have to produce links to my new site.I was further aware that one route that I had to go was to write articles, a daunting task for a newbie. Even more of a problem was the means of getting the article to the numerous article directories, groups, and ezines that populate the web.I appreciated that there were three possible distribution routes. I could submit my article to an article distribut
Your investment in your web site deserves the same care you give your car. While the purpose of your car is to get you from place to place, the purpose of your web site is to help you develop new business and become more successful. It doesn’t matter if your business is retail sales or professional services, your web site is supposed to act as your store front on the Internet. While your web site doesn’t need its oil changed or tires rotated it does require maintenance to ensure it performs as the marketing tool you intended it to be when you paid to have it developed.
Here are five things you can do to tune up or add to the marketing function of your web site.
Fresh content
Fresh content will keep your visitors coming back to your
site just like the oil and gas in your car help ensure it
starts every time you put the key in the ignition. If you
neglect to maintain fresh supplies of either, you’re asking
for trouble. Your visitors seek fresh content. Once your
visitors realize they’ve gotten all their going to get out
of your site they will not return.
Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.
Keywords
Your keywords are the words your visitors use when they
think about the products or services you provide. They are
like the make and model of your car - they are what get
noticed. Your visitors use keywords and phrases to perform
searches at sites like Google and Yahoo! to find what they
need. They recognize and respond to these words when they
see them featured in search listings, advertisements and
other promotional materials. Make sure you know your
keyword phrases and incorporate them into the Title, Meta
Tags and copy of your web site.
Copy
The advertising copy of your web site can be likened to the
amenities of your car. Your car has a stereo, cup holders
and convenient storage space to address your wants and needs
as you drive. The copy of your web site should do the same
thing. To maximize the marketing function of your web
site’s copy make sure it focuses on the problems, wants and
concerns of your clients. Your visitors will be more likely
to identify you as the solution to their problem if you
demonstrate to them that you understand their needs.
Require Action
Just like your car requires you to step on the gas to make
it go, your web site requires your visitors to take the
action you want them to take in order to function as an
effective marketing tool. No one has to tell you to step on
the gas. Your visitors need to be told what to do. Tell
them to “buy now” or “request our catalog”. If you don’t
they might ever know that’s what they’re supposed to do.
Get Contact Info
Getting contact information from you v
Networking isn’t just about making contacts. It’s also about keeping contacts. The best way to keep contacts is by staying in touch, and that doesn't have to be a full-time job. Just a couple minutes a day is all you need. Here are a few networking tips on ways to stay in touch.Write emails. Emails are the easiest way to stay in touch. Your emails don’t have to be pages long. Just ask someone how they’re doing or send them a funny picture that you found. Writing emails is a quick way to show someone that you’re thinking about them. It’s also an ea
Fresh content will keep your visitors coming back to your site just like the oil and gas in your car help ensure it starts every time you put the key in the ignition. If you neglect to maintain fresh supplies of either, you’re asking for trouble. Your visitors seek fresh content. Once your visitors realize they’ve gotten all their going to get out of your site they will not return.
Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.
Keywords
Your keywords are the words your visitors use when they
think about the products or services you provide. They are
like the make and model of your car - they are what get
noticed. Your visitors use keywords and phrases to perform
searches at sites like Google and Yahoo! to find what they
need. They recognize and respond to these words when they
see them featured in search listings, advertisements and
other promotional materials. Make sure you know your
keyword phrases and incorporate them into the Title, Meta
Tags and copy of your web site.
Copy
The advertising copy of your web site can be likened to the
amenities of your car. Your car has a stereo, cup holders
and convenient storage space to address your wants and needs
as you drive. The copy of your web site should do the same
thing. To maximize the marketing function of your web
site’s copy make sure it focuses on the problems, wants and
concerns of your clients. Your visitors will be more likely
to identify you as the solution to their problem if you
demonstrate to them that you understand their needs.
Require Action
Just like your car requires you to step on the gas to make
it go, your web site requires your visitors to take the
action you want them to take in order to function as an
effective marketing tool. No one has to tell you to step on
the gas. Your visitors need to be told what to do. Tell
them to “buy now” or “request our catalog”. If you don’t
they might ever know that’s what they’re supposed to do.
Get Contact Info
Getting contact information from you v
There are two essential keyword strategies that you should be using in order to create successful and profitable pay per click marketing campaigns. This article will discuss what these essential keyword strategies are.This is but one of a collection of articles I've written about creating profitable Adwords campaigns. Look out for my other informative pay per click article tutorials.Understanding The Basics Of Keyword MatchingKeyword matching refers to Adwords matching your chosen target keywords to the search querie
Copy
The advertising copy of your web site can be likened to the
amenities of your car. Your car has a stereo, cup holders
and convenient storage space to address your wants and needs
as you drive. The copy of your web site should do the same
thing. To maximize the marketing function of your web
site’s copy make sure it focuses on the problems, wants and
concerns of your clients. Your visitors will be more likely
to identify you as the solution to their problem if you
demonstrate to them that you understand their needs.
Require Action
Just like your car requires you to step on the gas to make
it go, your web site requires your visitors to take the
action you want them to take in order to function as an
effective marketing tool. No one has to tell you to step on
the gas. Your visitors need to be told what to do. Tell
them to “buy now” or “request our catalog”. If you don’t
they might ever know that’s what they’re supposed to do.
Get Contact Info
Getting contact information from you v
Seeking Grant Proposals for your FundraiserAn essential part of fundraising is writing grant proposals and grant applications. An effectively written grant application can result in large sums of money for your fundraising group. Grant applications can be a long and tiresome journey, but in the end it will be worth it for your group! In the following article, we are going to help you understand grants and what they entail.Grant Applications Broken DownMost grant applications will include some or more of the following components:make sure it focuses on the problems, wants and concerns of your clients. Your visitors will be more likely to identify you as the solution to their problem if you demonstrate to them that you understand their needs.
Require Action
Just like your car requires you to step on the gas to make
it go, your web site requires your visitors to take the
action you want them to take in order to function as an
effective marketing tool. No one has to tell you to step on
the gas. Your visitors need to be told what to do. Tell
them to “buy now” or “request our catalog”. If you don’t
they might ever know that’s what they’re supposed to do.
Get Contact Info
Getting contact information from you visitors is like
remembering the keys to your car. If you can’t get into you
car and start it, you’re not going anywhere. Likewise, if
you don’t learn who your prospects are you can’t continue
marketing to them. Most people who visit your web site will
not buy from you the first time they stop by. In most
cases, it takes between six and eight marketing contacts
with a prospect before they choose to purchase something.
Your prospects are no different. If you acquire their
contact information you will be able to repeatedly market to
them.
Take the steps you need to maintain your web site and it will run smoothly and get you where you want to go.
Copyright 2005 Jeremy Cohen, Better Marketing Results
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