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Answer Upon - Virtual Assistant - Are You Making These Marketing Mistakes With Your Website
Medical transcription is one of those careers where you either hate it or love it. I have been a medical transcriptionist for a long time and still love what I do. I enjoy the continuous learning, take pride in my work and think it’s absolutely fantastic.But, what will it be like for you?If you’re thinking about a career in medical transcription here are a few things to consider:Do you enjoy working on your own?Whether you work outside the home or from home, this is one career where you will have to be self disciplined. You are left to produce your own work and will not have someone looking over your sho
Are you trying to help other virtual assistants enter the business?
If you're displaying information about how to become a VA, then the
I can't figure out people who have products or information to sell who do not have a website. With some people, it's fear of technology; others just haven't realized that we've entered the electronic age. If you are not in the latter category, and you are reading this article, put up your website today -- it will take you about an hour!To get started, you need a domain name. This is the dot com address people will go to, when they want to see your site. Now, I don't represent any particular company, so this is not an advertisement for domain sellers and web hosts, but I use Register.com. You can go there, or to others l
WHY DO YOU HAVE A WEBSITE
Are you trying to attract clients?
If that's the number one purpose of your website, then everything on your website should play a role in selling your services to prospective clients. And that includes your navigation structure. Many of your prospective clients may purposely come to your website. Or they may inadvertently stumble across your website. No matter which road that prospective client took to get to your website, you need to show him or her which direction to go from there. Lead prospects through your site. Do this by starting with a great headline suggesting how a person will benefit from your services. End their "guided" trip with a call to action statement such as to contact you for a free consultation and quote.
Are you trying to educate people about virtual assistants?
Some virtual assistant websites prominently display a text-book definition about what is a virtual assistant. In reality, most prospective clients want to know how you as a virtual assistant can benefit them. And it's best to tell them in the most simple terms possible. Focus less on the formal definition of a VA and focus more on the benefits of using a virtual assistant. Show prospective clients bullet lists of benefits to them for using your services and bullet lists of your services offered . Don't show a two paragraph definition explaining what is a virtual assistant---unless the purpose of your website is not a sales tool but rather an educational tool. You can define a virtual assistant. Just do it in one sentence. Or better yet work that one sentence definition into a sentence that discusses benefits to the client.
Are you trying to help other virtual assistants enter the business?
If you're displaying information about how to become a VA, then the
Traditionally small to mid sized businesses have been set up with what is called multi-tier pricing for their credit card processing. This system is usually set up with three tiers (qualified, mid-qualified, and non-qualifed.) Occassionally, if the business owner has negotiated well, there will be a fourth tier for qualified offline debit cards. While this system has worked well for many years, the increasing number of rewards and corporate cards being issued has made this type of pricing obsolete.Visa and Mastercard have many different interchange categories for the multiple card types that are issued. Tier pricing take
WHY DO YOU HAVE A WEBSITE
Are you trying to attract clients?
If that's the number one purpose of your website, then everything on your website should play a role in selling your services to prospective clients. And that includes your navigation structure. Many of your prospective clients may purposely come to your website. Or they may inadvertently stumble across your website. No matter which road that prospective client took to get to your website, you need to show him or her which direction to go from there. Lead prospects through your site. Do this by starting with a great headline suggesting how a person will benefit from your services. End their "guided" trip with a call to action statement such as to contact you for a free consultation and quote.
Are you trying to educate people about virtual assistants?
Some virtual assistant websites prominently display a text-book definition about what is a virtual assistant. In reality, most prospective clients want to know how you as a virtual assistant can benefit them. And it's best to tell them in the most simple terms possible. Focus less on the formal definition of a VA and focus more on the benefits of using a virtual assistant. Show prospective clients bullet lists of benefits to them for using your services and bullet lists of your services offered . Don't show a two paragraph definition explaining what is a virtual assistant---unless the purpose of your website is not a sales tool but rather an educational tool. You can define a virtual assistant. Just do it in one sentence. Or better yet work that one sentence definition into a sentence that discusses benefits to the client.
Are you trying to help other virtual assistants enter the business?
If you're displaying information about how to become a VA, then the
Beyond a doubt, a person has to believe in what they're doing in order to succeed. It starts out in all of us, as little children. We want certain things and in order to get them without the ability to communicate, we either have to point at it or cry, until our parents figure it out.As we grow older, we improve our tactics and learn what makes people respond to our desires. Eventually, we start to think through the process, to avoid rejection, and convince ourselves that our needs or ideas are worth the effort. When we come to the point of 'being convinced' that what we have is so compelling, we take it to the marketplace.
Are you trying to educate people about virtual assistants?
Some virtual assistant websites prominently display a text-book definition about what is a virtual assistant. In reality, most prospective clients want to know how you as a virtual assistant can benefit them. And it's best to tell them in the most simple terms possible. Focus less on the formal definition of a VA and focus more on the benefits of using a virtual assistant. Show prospective clients bullet lists of benefits to them for using your services and bullet lists of your services offered . Don't show a two paragraph definition explaining what is a virtual assistant---unless the purpose of your website is not a sales tool but rather an educational tool. You can define a virtual assistant. Just do it in one sentence. Or better yet work that one sentence definition into a sentence that discusses benefits to the client.
Are you trying to help other virtual assistants enter the business?
If you're displaying information about how to become a VA, then the
Your first opportunity as a leader brings a whole new life for you. You’re making more money, have more responsibility, and are in the “inner circle” of your organization. So I thought I would share with you 5 things you can do to fail as a leader. These are more common then you may think.First, continue to socialize with team members as you did before (assuming you were promoted from within the company). This will ensure that you are never actually perceived as a leader, and will keep team members from thinking of you as anything other than someone that can do them favors and let them get away with things with no conse
Are you trying to help other virtual assistants enter the business?
If you're displaying information about how to become a VA, then the
So often school career counselors and advisers hurt the psyche of our children in Junior High, High School and even later on in College. This is a tragedy indeed. One career counselor I talked with at length worked for the University of Phoenix and she told me of how they were changing that problem.She agreed that it was indeed a serious issue and so I did a little research on all of this last year and read all the psychology white papers out there. It seems that they really are on the right track. Although I have never attended the University of Phoenix, only observed them from an outside speaker stand point and a customer
Are you trying to help other virtual assistants enter the business?
If you're displaying information about how to become a VA, then the purpose of your website should be to sell VA coaching or training services. But if you are a VA trying to attract business clients, then you're wasting sales copy space by also trying to educate your VA peers and prospective VAs. Your job is to try to sell your VA services to get business clients. If you want to teach or coach other VAs then you should set up a separate website for that niche purpose. Or participate in VA forums on other websites serving this purpose. Don't put links to this type of information that may lead your prospective clients astray of the reason why they came to your site.
Are you trying to make money off of products not directly associated with you and your business?
If you're running Google AdSense on your VA business website, stop. You don't want to distract prospective clients with ads to other businesses, perhaps even competing VA businesses. Unless you're making hundreds of dollars weekly from those pay per click ads, you're doing yourself a disservice. You're leading your prospective clients right out of your website. The same goes for affiliate product ad banners and text ads. Do you want clients to click out of your site? Are you substantially adding to your bottom line by having clients click away from your site? If you're trying to increase client activity for your business, you're working against yourself by giving prospects an almost immediate reason to leave your website. Let him get to know you before you send him to your competition and you'll have a fighting chance to get his business, perhaps long-term.
FINAL WORDS OF WISDOM
Don't make a prospective client who is interested in using the services of a virtual assistant have to hunt through your website to learn about your services. Your prospective client doesn't need to be excessively educated on the formalities of what is a virtual assistant. He doesn't need to know how to get into the VA business himself. He's not the
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