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Answer Upon - 136 Words That Will Reinvigorate Your Website
I'm not doing any keyword research or any kind of research to come up with this off the top of my head, but my guess would be that natural health, especially over the next few years as people become more and more excited about organic products, as we see some of the big national chains, or smaller chains that are becoming bigger and bigger grocery stores chains that are specializing in organic products. I think that natural health is probably a great niche to be in. As traditional health care becomes more and more expensive, my guess is that natural health is a good niche.I think that natural health and organic is definitely a trend. I know I eat healthier than I did 5 years ago, and I think that—that’s a trend, and probably something of a worldwide trend. Let's assume that we're in natural health, and what are ten areas of natural health that you know something about?If you can come up with ten or fifteen things that you know something about in your niche. So, I'm going to start with the very first one that you mentioned, was fitness. So now we've got, we're going to assu
The pri
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.In addition to impact, a good logo must be good to look at. An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.Closely related to these first two characteristics of a good logo, is distinctiveness. A good logo must stand out from the crowd. A logo that is too similar to other lo
136 Words to build an image and to establish a signature corporate personality.
136 Words to create name recognition and to imbed your identity in your audience's mind.
136 words to make you more than just a pitchman, more than just another interchangeable supplier.
136 words to turn commercial annoyance into memorable, meaningful, business conversation.
136 words that can be used on your website, email campaign landing pages, and digital presentations.
136 finely crafted words that when expertly written and professionally delivered, can turn your Web-presence around and maybe, just maybe, your entire operation.
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The pri
The U. S. Department of Defense (DOD) owns and operates the Global Positioning System (GPS), including 24 satellites, each orbiting the earth every 12 hours, as the graphic above illustrates.GPS, a navigational system, computes the position and velocity of things in a highly detailed, three dimensional way.The GPS costs $400 million annually, and it is essential for our national defense.Civilian GPS usage is increasing rapidly. For example, many newer cars and boats have GPS navigation systems to show where you are, where you want to go, and how to get there.There are hand held GPS devices, too, priced around 100 dollars.Let’s apply this GPS principle—positioning--to your business.How broad is your present market positioning? Local, regional, national, international or global?What are your Business Plan goals? In what direction, and at what velocity, are you moving toward attaining your 21st Century business goals? And how are you getting there (strategies and tactics)?In most cases, your business should b
136 words to turn commercial annoyance into memorable, meaningful, business conversation.
136 words that can be used on your website, email campaign landing pages, and digital presentations.
136 finely crafted words that when expertly written and professionally delivered, can turn your Web-presence around and maybe, just maybe, your entire operation.
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The pri
How’s business?Overflowing with customers?Thought not.Then why are you ranking your prospects to determine which ones to go after and pushing away smaller customers you think aren’t worth it? That’s as silly as only playing the lottery when the jackpot is up to $350 million; as if the $50 million jackpot isn’t worth your time.We’ve all heard stories about the salesperson that prejudged a customer and turned them away, only to have that person turn into one of the biggest customers of all time. You know the story, but why haven’t you learned from it?You know that each customer has the potential to boost sales and build business, but you still aren’t taking it to heart. You give the small customers insulting prices, horrible terms, and service that would make your mother slap you.Imagine what would happen if you treated EVERY customer like they were your biggest customer. If you spent the same amount of time preparing a presentation for an average sized sale as you do for a mammoth sale. If you went the extra mile for the average customer, not beca
136 Words to make a difference, the most important 136 Words your prospects will hear.
It takes 136 Words to create sixty seconds of audio.
What's your 136 Words?"
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The pri
A 10-step exercise for services professionals to evaluate clients... Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, they released the line and fling it far out into the water. No sooner had the fly hit the water was it being reeled back in. Even today, I still don't understand how this method catches any fish. Yet it does. The results had an opportunity to occur because the line was pitched. Fly fishing looks like so much more work compared to the worm, bobber, sitting on a camp chair, day dreaming, an occasional inconsequential conversation, sipping on a beer (okay root beer for family friendliness), relaxing and waiting for the bite. The energy is more comfortable yet the results less active -- maybe, maybe not. If you talk to a fly-fisherman, they claim there isn't anything better. And the same is uttered from a by-the-seat- of-the-pants fisherman as well (cute description huh?). Doesn't this sound like one marketing pitted against the other. What makes the two different? Technique? Yes. Water type -- sal
Defining the Problem
It is not surprising that many CEOs, marketing managers and business owners are frustrated by the ineffectiveness of their websites. Everyone in business understands the power of the Web and we are all tantalized by its potential. But rarely does that potential get fulfilled. So whose fault is it? Well there is certainly enough blame to go around: website designers who don't understand business; IT departments that superimpose technical solutions on marketing problems; and business managers who fail to clearly define and deliver a simple and consistent marketing message.
The pri
There are seven essential elements to successful business communication:StructureClarityConsistencyMediumRelevancyPrimacy/RecencyPsychological Rule of 7±2If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements.So let's look at each in turn...1. STRUCTUREHow you structure your communication is fundamental to how easily it is absorbed and understood by your audience.Every good communication should have these three structural elements:an openinga bodya closeThis structural rule holds true no matter what your communication is -- a memo, a phone call, a voice mail message, a personal presentation, a speech, an email, a webpage, or a multi-medi
The prime directive in any webmedia initiative (website, email campaign, or digital presentation) is to deliver the marketing message. It doesn't matter if you're big or small, have a huge budget or are working on a shoestring. It doesn't matter if your intention is to build market recognition, showcase corporate expertise, present saleable merchandise, distribute product knowledge, provide customer service, facilitate order-desk inquiries, drive brick-and-mortar traffic, or implement an e- commerce sales system; if you don't deliver a consistent and coherent marketing message, you will fail. All your efforts will be lost in the clutter and noise of a ferociously competitive marketplace.
Discovering the Solution
It is not surprising that the classic business consultant's opening question to a CEO is, "What business are you in?" Of all the complex issues corporate leaders have to contend with, this simple query is probably the most troublesome. Knowing who you are, what you do, and why your prospects should do business with you seems like something that every business professional should be able to rattle-off at the drop of a business card. But ask this question and what you get is a rambling explanation of company products combined with a series of B-sc
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