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Answer Upon - Why You Need a Website
An associate asked if the role of an Account Executive is so important in a marketing or advertisng agency, how can we identify a good one? What a great question. This is one for the Human Resource history books. Bosses through the ages, have been trying to answer that same question in almost every industry, every company in the world. We cannot answer this question universally, however, from experience, there are certain characteristics that seem to be present among the good AEs.First, let us get something out of the way. Do you need to have a Degree to be a good AE? The simple, most obvious answer is No!. But you see, a degree simply shows that the person has an ability to learn AND to apply what has been learnt. No degree, no diploma; but if the person is able to absorb knowledge and experience like a sponge, there is a great AE in the making.Passion. If you have a burning passion for the advertising ind
Online advertising revenues are expected to grow to $28 billion worldwide this year, according to new Jupiter research released in June at the Global Online Advertising Forum in Cannes, France. Jupiter says that nearly 6% of all global advertising revenue will be spent online and that growth will partly be driven by the rise of the online population worldwide, which will more than double within the next five years.
Because of the swift time-to-market and the strong return on investment of e-mail, a new Jupiter report estimates that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005 - an estimated forty-fold increase in e-mail volume.
The online population growth in Northern Europe, Asia and Latin America will lead to a global melting pot in a few years, eMarketer predicts and most of the Internet's growth will be in Western Europe and the Asia-Pacific region.
eMarketer also predicts that wireless devices will
Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in the D-area hustling and bustling. And whistle went off.Bekham took the kick. It went high in air, cutting it at a very peculiar angle, 46 eyes on the field and thousands off the field were fixed on the rotating wonder. Ball takes a swirling loop and rest is history.Some says it was the air, some says it was the ball who did the trick. But history has given a name to this loop, Bend it like Bekham . Not many loop are famous like this.Marketing strategists and marketing need to learn a lot from football, game. What was the price of Bekham skill. Priceless! Similarly, Marketing genera
Is this just hype?
You be the judge:
AN INTERNET TALE
After spending over twenty years at the Chalk-face, as a high school teacher, the novelty had worn off somewhat, so I did what so many others are doing now, I started looking for ways I could achieve that most desirable of lifestyles and be my own boss.
Home Based Businesses (HBB) are the fastest growing segment of the economy with thousands of people launching out on their own every week.
But there are pitfalls in setting up your own business: capital equipment can consume huge quantities of your precious resources; advertising costs can be horrendous, but since they're the only way you can tell people about your product or service, you have no choice; printing costs eat into more of your money; then you have to pay for postage, long distance phone calls and faxes to suppliers and customers. And we haven't got to the problems that can arise when suppliers let you down, when there are problems with transport ... aargh!
If I sound as if I've 'been there and done that,' it's because I have. My first business was marketing a series of courses I'd written.
I had the courses printed; I set up a free-call number and a reply-paid postal system; I advertised in all the major newspapers in three states; I paid to have the courses mailed to those who ordered them, and I soon discovered that I was just covering costs ... but only just.
This certainly wasn't the door to economic freedom I'd visualised (OK, let's be honest, it wasn't the freedom I'd fantasised about. Where were the big cheques every week? Where was the huge customer base that was supposed to be clamouring for me to write more and more courses for them? Mere figments of my imagination!)
ENTER: THE INTERNET!
But then I discovered the Internet, and suddenly there was no need to print hard copies of my course; I could email the whole course to students anywhere in the world!
And it didn't cost me any more to send courses to a hundred people than it did to send one course to one person. Suddenly my running costs were reduced, and I was able to halve the price of my courses.
I could change the course as I saw the need, adding newer examples to keep it up to date, deleting sections I wasn't happy with, rewriting whole sections. Plus, I now had the most amazing advertising vehicle for my course -- a website!
I was able to put up examples of my writing; I could show people what was in the course; I could point out the importance of being able to write well. I could do anything! And this was all because of the Internet.
Mind you, it took me some time to work out how to actually build a website; I made some terrible mistakes and wasted an incredible amount of time -- time that I could have been using to build my business. (My first efforts are outlined in an article I wrote, The Saga of the alt tags: http://www.write101.com/saga.htm )
BUSINESS OPPORTUNITIES
That was in 1998 and my business has expanded to include professional writing services -- something I'd never thought about doing. It grew because people I met through the Internet asked my advice about their own writing and then asked me to write for them; I now have clients from every continent (except Antarctica).
That's what happens with business opportunities -- they just sort of arrive out of nowhere, and you have to be ready to recognise them and grab them before they get away!
MASSIVE GROWTH
The Internet provides the greatest opportunity of all in its capacity to change the way we do business and communicate, and in the rapidity with which all this has happened.
In 1996, there were an estimated 40 million Internet users worldwide, but according to a study released by market researcher the Angus Reid Group, global Internet usage is well on its way to reaching 1 billion users by this year (2005).
Consider the following:
A world where e-mailboxes outnumber TV sets and telephone lines is probably only two years away.
According to statistics compiled by Messaging Online, the total number of e-mailboxes in the world has soared 83.5% in the past year. For comparison, the CIA says there are almost one billion TVs in the world, and according to the ITU there are less than 800 million phone lines. This means email has in 12 years done what it took 50 years for the TV and 125 years for the telephone to do.
Online advertising revenues are expected to grow to $28 billion worldwide this year, according to new Jupiter research released in June at the Global Online Advertising Forum in Cannes, France. Jupiter says that nearly 6% of all global advertising revenue will be spent online and that growth will partly be driven by the rise of the online population worldwide, which will more than double within the next five years.
Because of the swift time-to-market and the strong return on investment of e-mail, a new Jupiter report estimates that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005 - an estimated forty-fold increase in e-mail volume.
The online population growth in Northern Europe, Asia and Latin America will lead to a global melting pot in a few years, eMarketer predicts and most of the Internet's growth will be in Western Europe and the Asia-Pacific region.
eMarketer also predicts that wireless devices will
Hmmm. Does online advertising increase sales?Ridiculous question? No not really. Here's why. Most new business owners who do the bulk if not all of their business in cyberspace limit themselves dramatically by only using online advertising.Big mistake.There is a particular mindset to online advertising that is more lightning fast than offline advertising which 'sits' with the potential new customer longer and stronger. Even direct mail sent from a credit union has more 'weight' as a marketing piece if it is unsolicited.Much more.While online advertising certainly saves the trees from extinction, savvy marketers KNOW that it takes an entire wide spread marketing effort of fully get the message out there.In fact, many internet gurus have recently caught onto the fact that bringing in offline blood creates entirely new sets of potentials. And for many of these companies already with widespread distrib
If I sound as if I've 'been there and done that,' it's because I have. My first business was marketing a series of courses I'd written.
I had the courses printed; I set up a free-call number and a reply-paid postal system; I advertised in all the major newspapers in three states; I paid to have the courses mailed to those who ordered them, and I soon discovered that I was just covering costs ... but only just.
This certainly wasn't the door to economic freedom I'd visualised (OK, let's be honest, it wasn't the freedom I'd fantasised about. Where were the big cheques every week? Where was the huge customer base that was supposed to be clamouring for me to write more and more courses for them? Mere figments of my imagination!)
ENTER: THE INTERNET!
But then I discovered the Internet, and suddenly there was no need to print hard copies of my course; I could email the whole course to students anywhere in the world!
And it didn't cost me any more to send courses to a hundred people than it did to send one course to one person. Suddenly my running costs were reduced, and I was able to halve the price of my courses.
I could change the course as I saw the need, adding newer examples to keep it up to date, deleting sections I wasn't happy with, rewriting whole sections. Plus, I now had the most amazing advertising vehicle for my course -- a website!
I was able to put up examples of my writing; I could show people what was in the course; I could point out the importance of being able to write well. I could do anything! And this was all because of the Internet.
Mind you, it took me some time to work out how to actually build a website; I made some terrible mistakes and wasted an incredible amount of time -- time that I could have been using to build my business. (My first efforts are outlined in an article I wrote, The Saga of the alt tags: http://www.write101.com/saga.htm )
BUSINESS OPPORTUNITIES
That was in 1998 and my business has expanded to include professional writing services -- something I'd never thought about doing. It grew because people I met through the Internet asked my advice about their own writing and then asked me to write for them; I now have clients from every continent (except Antarctica).
That's what happens with business opportunities -- they just sort of arrive out of nowhere, and you have to be ready to recognise them and grab them before they get away!
MASSIVE GROWTH
The Internet provides the greatest opportunity of all in its capacity to change the way we do business and communicate, and in the rapidity with which all this has happened.
In 1996, there were an estimated 40 million Internet users worldwide, but according to a study released by market researcher the Angus Reid Group, global Internet usage is well on its way to reaching 1 billion users by this year (2005).
Consider the following:
A world where e-mailboxes outnumber TV sets and telephone lines is probably only two years away.
According to statistics compiled by Messaging Online, the total number of e-mailboxes in the world has soared 83.5% in the past year. For comparison, the CIA says there are almost one billion TVs in the world, and according to the ITU there are less than 800 million phone lines. This means email has in 12 years done what it took 50 years for the TV and 125 years for the telephone to do.
Online advertising revenues are expected to grow to $28 billion worldwide this year, according to new Jupiter research released in June at the Global Online Advertising Forum in Cannes, France. Jupiter says that nearly 6% of all global advertising revenue will be spent online and that growth will partly be driven by the rise of the online population worldwide, which will more than double within the next five years.
Because of the swift time-to-market and the strong return on investment of e-mail, a new Jupiter report estimates that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005 - an estimated forty-fold increase in e-mail volume.
The online population growth in Northern Europe, Asia and Latin America will lead to a global melting pot in a few years, eMarketer predicts and most of the Internet's growth will be in Western Europe and the Asia-Pacific region.
eMarketer also predicts that wireless devices will
The term Grup is short for 'grown up', adults who havent really grown up in the traditional sense - and I dont mean that in a condescending way.Grups are in the 30 - 40+ age group and are people who are still very much into activities that are usually attributed to teens and 20-somethings; such as nightclubbing, backpacking, hitting the mosh pit at concerts, mountain biking etc.Grups refuse to let age be a barrier to their activities. Its not that they are trying to regain their youth; theyve just never grown old in attitudes and interests and do not identify whatsoever with the current stereotypes that accompany their biological age. They also dont consider their biological age as affecting their ability to engage in heavy physical activity - whether that be dancing until dawn or trekking through a foreign country by bike.The current stereotypes of being in your mid-30s and 40s are predicted to fade, with incre
I could change the course as I saw the need, adding newer examples to keep it up to date, deleting sections I wasn't happy with, rewriting whole sections. Plus, I now had the most amazing advertising vehicle for my course -- a website!
I was able to put up examples of my writing; I could show people what was in the course; I could point out the importance of being able to write well. I could do anything! And this was all because of the Internet.
Mind you, it took me some time to work out how to actually build a website; I made some terrible mistakes and wasted an incredible amount of time -- time that I could have been using to build my business. (My first efforts are outlined in an article I wrote, The Saga of the alt tags: http://www.write101.com/saga.htm )
BUSINESS OPPORTUNITIES
That was in 1998 and my business has expanded to include professional writing services -- something I'd never thought about doing. It grew because people I met through the Internet asked my advice about their own writing and then asked me to write for them; I now have clients from every continent (except Antarctica).
That's what happens with business opportunities -- they just sort of arrive out of nowhere, and you have to be ready to recognise them and grab them before they get away!
MASSIVE GROWTH
The Internet provides the greatest opportunity of all in its capacity to change the way we do business and communicate, and in the rapidity with which all this has happened.
In 1996, there were an estimated 40 million Internet users worldwide, but according to a study released by market researcher the Angus Reid Group, global Internet usage is well on its way to reaching 1 billion users by this year (2005).
Consider the following:
A world where e-mailboxes outnumber TV sets and telephone lines is probably only two years away.
According to statistics compiled by Messaging Online, the total number of e-mailboxes in the world has soared 83.5% in the past year. For comparison, the CIA says there are almost one billion TVs in the world, and according to the ITU there are less than 800 million phone lines. This means email has in 12 years done what it took 50 years for the TV and 125 years for the telephone to do.
Online advertising revenues are expected to grow to $28 billion worldwide this year, according to new Jupiter research released in June at the Global Online Advertising Forum in Cannes, France. Jupiter says that nearly 6% of all global advertising revenue will be spent online and that growth will partly be driven by the rise of the online population worldwide, which will more than double within the next five years.
Because of the swift time-to-market and the strong return on investment of e-mail, a new Jupiter report estimates that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005 - an estimated forty-fold increase in e-mail volume.
The online population growth in Northern Europe, Asia and Latin America will lead to a global melting pot in a few years, eMarketer predicts and most of the Internet's growth will be in Western Europe and the Asia-Pacific region.
eMarketer also predicts that wireless devices will
Form is the arrangement of the general structure of an artwork while function is a relation such that one thing is dependent on another. For instance - height is a function of age or price is a function of supply and demand. A function is an abstract meaning which, by itself, has no intrinsic form. Form and function are independent dimensions along which the subject is defined.Form ever follows function. This was the idea of architect Louis Henri Sullivan. It denotes that the two are intertwined and inseparable. This idea set forth by the architect can also be applied to any type of design industrial, print, web or product.Most designers are not aware of this fact. If truth be told, we have seen so many designs so many of them lack form or are deficient with its function. The blatant truth is that even those extravagant corporate sites are often as guilty as others. I can say that it is manifest but it is essential to know
That's what happens with business opportunities -- they just sort of arrive out of nowhere, and you have to be ready to recognise them and grab them before they get away!
MASSIVE GROWTH
The Internet provides the greatest opportunity of all in its capacity to change the way we do business and communicate, and in the rapidity with which all this has happened.
In 1996, there were an estimated 40 million Internet users worldwide, but according to a study released by market researcher the Angus Reid Group, global Internet usage is well on its way to reaching 1 billion users by this year (2005).
Consider the following:
A world where e-mailboxes outnumber TV sets and telephone lines is probably only two years away.
According to statistics compiled by Messaging Online, the total number of e-mailboxes in the world has soared 83.5% in the past year. For comparison, the CIA says there are almost one billion TVs in the world, and according to the ITU there are less than 800 million phone lines. This means email has in 12 years done what it took 50 years for the TV and 125 years for the telephone to do.
Online advertising revenues are expected to grow to $28 billion worldwide this year, according to new Jupiter research released in June at the Global Online Advertising Forum in Cannes, France. Jupiter says that nearly 6% of all global advertising revenue will be spent online and that growth will partly be driven by the rise of the online population worldwide, which will more than double within the next five years.
Because of the swift time-to-market and the strong return on investment of e-mail, a new Jupiter report estimates that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005 - an estimated forty-fold increase in e-mail volume.
The online population growth in Northern Europe, Asia and Latin America will lead to a global melting pot in a few years, eMarketer predicts and most of the Internet's growth will be in Western Europe and the Asia-Pacific region.
eMarketer also predicts that wireless devices will
One of the biggest mistakes people make when they start selling resale rights products is doing exactly the same thing in the same way as everyone else. Another big mistake is doing what nobody else is doing.Sound a bit contradictory? Here's what I mean...Dan Kennedy is one of the greatest living direct marketers. In his eBook, 63 Killer Marketing Strategies, Dan says, "If you offer the same product or service as someone else, one of you is unnecessary."Sounds a bit scary when we're talking about resale rights, doesn't it? Think more people than just you might be selling the same thing?On the other hand, if you're trying to sell something that is totally different from what everyone else is selling, that can be a bit scary too. It's possible you might have thought of something brilliant that no one else has... but in a world of six billion people, you're more likely to find that others have had the same ide
Online advertising revenues are expected to grow to $28 billion worldwide this year, according to new Jupiter research released in June at the Global Online Advertising Forum in Cannes, France. Jupiter says that nearly 6% of all global advertising revenue will be spent online and that growth will partly be driven by the rise of the online population worldwide, which will more than double within the next five years.
Because of the swift time-to-market and the strong return on investment of e-mail, a new Jupiter report estimates that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005 - an estimated forty-fold increase in e-mail volume.
The online population growth in Northern Europe, Asia and Latin America will lead to a global melting pot in a few years, eMarketer predicts and most of the Internet's growth will be in Western Europe and the Asia-Pacific region.
eMarketer also predicts that wireless devices will link millions of new users to the web in the next few years.
According to the European Commission, Europe has one of the highest cell phone penetration rates in the world, with Finland leading the pack at 64.4% (Statistics from Masha E. Geller's MediaPost: http://www.mediapost.com)
Convinced?
WHY YOU NEED A WEBSITE
As well as using your website to facilitate your business, as I did, there are countless other uses:
Keep in touch with family. So many families these days are spread across the country and around the world. We miss out on all those precious moments such as new babies, first steps, graduations, birthdays, weddings ... but having your own website means you can post pictures of your family, you can even put up videos and recordings so everyone in the family can keep up to date.
Have you retired? Use the Internet to plan that great Retirement Odyssey; put up maps of your travels so friends can follow your trip; post your travel diary and keep the best travel memories fresh for all time.
Set up a site around your hobby, sport or craft and show off your work or collections.
Are you a member of a charity organisation? Build a website to keep in touch with members and benefactors. Use it to arrange fund raisers.
We all know that children these days seem to be born computer literate, so give your children the opportunity to explore their talents and to build their skills by giving them their very own website. If the Internet is going to play such a dominant role in our lives, your kids need to be thoroughly skilled in all its uses.
Developers have seen the writing on the wall and many are now building housing estates with Internet access a standard inclusion in new homes.
Websites are the way of the future and we can learn to use them or get left behind.
NB If the spelling of words such as "visualised" in this article worried you, please read this: http://www.write101.com/aus.htm
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/87403/hubyou-Why-You-Need-a-Website.html">Why You Need a Website</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/87403/hubyou-Why-You-Need-a-Website.html]Why You Need a Website[/url]
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