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Answer Upon - Financial Definitions; F thru K
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special? In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly effective ad campaign. The people that are successful in this area have spent considerable time going over their ads. And with enough effort, any business owner can achieve similar success. In general, most ads will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer's interest within seven seconds. Seven seconds. That's it! It's best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:
Gilt-Edged - High-grade bond issued by a company that has demonstrated its ability to earn a comfortable profit over a period of years and pay its bondholders their interest without interruption. Give-Up - A term with many different meanings. For one, a member of the Exchange on the floor may act for a second member by executing an order for him or her with a third member. The first member tells the third member that he or she is acting on behalf of the second member and "gives up" the second member's name rather than his or her own. Gold Fix - The setting of the price of gold by dealers (especially in a twice daily London meeting at the central bank); the fix is the fundamental worldwide price for setting prices of gold bullion and gold-related contracts and products. Good Delivery - Certain basic qualifications must be met before a security sold on the Exchange may be delivered. The se How To Add a Value Towards Your Business Perspective The ever increasing number of investment products and financial services in the marketplace today can be confusing. We have put together this glossary of financial definitions designed to help you understand some of the more common investment and financial terms you may encounter. Your financial advisor can explain these terms more completely and discuss with you those which are relevant to your situation.Marketing is conducted for the masses, but the customers come in one at a time. When you spend your money, you need to get value for your investment and you need to get an asset. That asset will be an asset or client that you can turn into a long term business value.One of the worst mistakes 99% of the businesses make is letting prospects and clients come and go with no thought as to how valuable they really are and how valuable they are to the future security of your business. Before you can get this answer you must find the value of your customer.Every customer is going to buy. How many times throughout the year? How long? If you don't figure out these numbers you really aren't in business because you don't have a valuable asset. Your business lacks value. It might have cash flow and you might have some money, but it's mostly short term.You need to continually think of what you can do for your customers. If there's any greed in you, it should be on your customer's behalf. You want to try to reverse the greed for your customers.What benefits and advantages can you pile onto your product or service to make them irresisti Face Value - The value of a bond that appears on the face of the bond, unless the value is otherwise specified by the issuing company. Face value is ordinarily the amount the issuing company promises to pay at maturity. Face value is not an indication of market value. Sometimes referred to as par value. Financial Futures - Futures contracts based on financial instruments such as U.S. Treasury bonds, CDs and other interest-sensitive issues, currencies and stock market indicators. Fiscal Year - A corporation's accounting year. Due to the nature of their particular business, some companies do not use the calendar year for their bookkeeping. A typical example is the department store that finds December 31 too early a date to close its books after the Christmas rush. For that reason many stores wind up their accounting year January 31. Their fiscal year, therefore, runs from February 1 of one year through January 31 of the next. The fiscal year of other companies may run from July 1 through the following June 30. Most companies, though, operate on a calendar year basis. Fixed Charges - A company's fixed expenses, such as bond interest, which it has agreed to pay whether or not earned, and which are deducted from income before earnings on equity capital are computed. Flat Income Bond - This term means that the price at which a bond is traded includes consideration for all unpaid accruals of interest. Bonds that are in default of interest or principal are traded flat. Income bonds that pay interest only to the extent earned are usually traded flat. All other bonds are usually dealt in "and interest," which means that the buyer pays to the seller the market price plus interest accrued since the last payment date. Floor - The huge trading area - about the size of a football field - where stocks, bonds and options are bought and sold on the New York Stock Exchange. Floor Broker - A member of the Stock Exchange who executes orders on the floor of the Exchange to buy or sell any listed securities. Formula Investing - An investment technique. One formula calls for the shifting of funds from common shares to preferred shares or bonds as a selected market indicator rises above a certain predetermined point - and the return of funds to common share investments as the market average declines. Free and Open Market - A market in which supply and demand are freely expressed in terms of price. Contrasts with a controlled market in which supply, demand and price may all be regulated. Fundamental Research - Analysis of industries and companies based on such factors as sales, assets, earnings, products or services, markets and management. As applied to the economy, fundamental research includes consideration of gross national product, interest rates, unemployment, inventories, savings, etc. Funded Debt - Usually interest-bearing bonds or debentures of a company. Could include long-term bank loans. Does not include short-term loans, preferred or common stock. Futures - Exchange traded contracts specifying a future date of delivery or receipt of a certain amount of a specific tangible or intangible product. The commodities traded in futures markets include stock index futures, agricultural products like wheat, soybeans and pork bellies; metals; and financial instruments. Futures are used by business as a hedge against unfavorable price changes, and by speculators who hope to profit from such changes. General Mortgage Bond - A bond that is secured by a blanket mortgage on the company's property but may be outranked by one or more other mortgages. Gilt-Edged - High-grade bond issued by a company that has demonstrated its ability to earn a comfortable profit over a period of years and pay its bondholders their interest without interruption. Give-Up - A term with many different meanings. For one, a member of the Exchange on the floor may act for a second member by executing an order for him or her with a third member. The first member tells the third member that he or she is acting on behalf of the second member and "gives up" the second member's name rather than his or her own. Gold Fix - The setting of the price of gold by dealers (especially in a twice daily London meeting at the central bank); the fix is the fundamental worldwide price for setting prices of gold bullion and gold-related contracts and products. Good Delivery - Certain basic qualifications must be met before a security sold on the Exchange may be delivered. The sec Pay-Per-Click Affiliate Programs siness, some companies do not use the calendar year for their bookkeeping. A typical example is the department store that finds December 31 too early a date to close its books after the Christmas rush. For that reason many stores wind up their accounting year January 31. Their fiscal year, therefore, runs from February 1 of one year through January 31 of the next. The fiscal year of other companies may run from July 1 through the following June 30. Most companies, though, operate on a calendar year basis.Pay per click affiliate programs are programs which allow you to sell advertising space on your website and get paid when people click through these ads from your website to another website. Google AdSense is the most popular contextual pay per click affiliate program but by no means the only pay per click option. Some other pay per click affiliate programs you may wish to try out are Yahoo's Publisher Network, Bidvertiser, AdBrite, SearchFeed or ClickSor.Google and Yahoo are the biggest search engines on the Internet and just as Google has AdSense, Yahoo has it’s publisher network. In order to be considered for the Yahoo publisher’s network you need to have a valid US social security or tax ID and your website needs to be predominantly in English and targeted at the USA. If your website fulfills these criteria you can start placing their adverts on your website and earning commission on each valid click sent.Bidvertiser is another pay per click affiliate program that offers AdSense style adverts for your website. Bidvertiser always shows the highest bidders on your website and has a low payout cost of $10 which is paid either through Fixed Charges - A company's fixed expenses, such as bond interest, which it has agreed to pay whether or not earned, and which are deducted from income before earnings on equity capital are computed. Flat Income Bond - This term means that the price at which a bond is traded includes consideration for all unpaid accruals of interest. Bonds that are in default of interest or principal are traded flat. Income bonds that pay interest only to the extent earned are usually traded flat. All other bonds are usually dealt in "and interest," which means that the buyer pays to the seller the market price plus interest accrued since the last payment date. Floor - The huge trading area - about the size of a football field - where stocks, bonds and options are bought and sold on the New York Stock Exchange. Floor Broker - A member of the Stock Exchange who executes orders on the floor of the Exchange to buy or sell any listed securities. Formula Investing - An investment technique. One formula calls for the shifting of funds from common shares to preferred shares or bonds as a selected market indicator rises above a certain predetermined point - and the return of funds to common share investments as the market average declines. Free and Open Market - A market in which supply and demand are freely expressed in terms of price. Contrasts with a controlled market in which supply, demand and price may all be regulated. Fundamental Research - Analysis of industries and companies based on such factors as sales, assets, earnings, products or services, markets and management. As applied to the economy, fundamental research includes consideration of gross national product, interest rates, unemployment, inventories, savings, etc. Funded Debt - Usually interest-bearing bonds or debentures of a company. Could include long-term bank loans. Does not include short-term loans, preferred or common stock. Futures - Exchange traded contracts specifying a future date of delivery or receipt of a certain amount of a specific tangible or intangible product. The commodities traded in futures markets include stock index futures, agricultural products like wheat, soybeans and pork bellies; metals; and financial instruments. Futures are used by business as a hedge against unfavorable price changes, and by speculators who hope to profit from such changes. General Mortgage Bond - A bond that is secured by a blanket mortgage on the company's property but may be outranked by one or more other mortgages. Gilt-Edged - High-grade bond issued by a company that has demonstrated its ability to earn a comfortable profit over a period of years and pay its bondholders their interest without interruption. Give-Up - A term with many different meanings. For one, a member of the Exchange on the floor may act for a second member by executing an order for him or her with a third member. The first member tells the third member that he or she is acting on behalf of the second member and "gives up" the second member's name rather than his or her own. Gold Fix - The setting of the price of gold by dealers (especially in a twice daily London meeting at the central bank); the fix is the fundamental worldwide price for setting prices of gold bullion and gold-related contracts and products. Good Delivery - Certain basic qualifications must be met before a security sold on the Exchange may be delivered. The se The Howl Issue #3 ed flat. All other bonds are usually dealt in "and interest," which means that the buyer pays to the seller the market price plus interest accrued since the last payment date.I hope everyone had a great Thanksgiving and looking forward to an even better Christmas. I personally am now getting into the Christmas spirit after spending all day Saturday and most of Sunday putting up the lights outside and helping decorate the tree. As this year comes to an end and we celebrate the holiday season, most of us have a lot to be thankful for. I know I count my blessings everyday and look for opportunities to reach out to others that may need help, support or encouragement. Have a wonderful holiday season and a prosperous New Year. Reach out to someone.If you missed Issues #1 & 2, e-mail: rick@ceostrategist.com for copies of these issues.This month’s issue contains:• The Housing Bubble --- Is It Finally Ready to Burst?”• First in a series on “The Challenges Facing Family Owned Businesses”--- How can you turn over your business to your children without creating chaos?• Kids and Guns• 15 Revealing Questions To Ask A New Sales Candidate• Client Corner --- “My Kids Can’t Cut It”The Housing Bubble --- Is It Finally Ready to Burst? ---- Economists ha Floor - The huge trading area - about the size of a football field - where stocks, bonds and options are bought and sold on the New York Stock Exchange. Floor Broker - A member of the Stock Exchange who executes orders on the floor of the Exchange to buy or sell any listed securities. Formula Investing - An investment technique. One formula calls for the shifting of funds from common shares to preferred shares or bonds as a selected market indicator rises above a certain predetermined point - and the return of funds to common share investments as the market average declines. Free and Open Market - A market in which supply and demand are freely expressed in terms of price. Contrasts with a controlled market in which supply, demand and price may all be regulated. Fundamental Research - Analysis of industries and companies based on such factors as sales, assets, earnings, products or services, markets and management. As applied to the economy, fundamental research includes consideration of gross national product, interest rates, unemployment, inventories, savings, etc. Funded Debt - Usually interest-bearing bonds or debentures of a company. Could include long-term bank loans. Does not include short-term loans, preferred or common stock. Futures - Exchange traded contracts specifying a future date of delivery or receipt of a certain amount of a specific tangible or intangible product. The commodities traded in futures markets include stock index futures, agricultural products like wheat, soybeans and pork bellies; metals; and financial instruments. Futures are used by business as a hedge against unfavorable price changes, and by speculators who hope to profit from such changes. General Mortgage Bond - A bond that is secured by a blanket mortgage on the company's property but may be outranked by one or more other mortgages. Gilt-Edged - High-grade bond issued by a company that has demonstrated its ability to earn a comfortable profit over a period of years and pay its bondholders their interest without interruption. Give-Up - A term with many different meanings. For one, a member of the Exchange on the floor may act for a second member by executing an order for him or her with a third member. The first member tells the third member that he or she is acting on behalf of the second member and "gives up" the second member's name rather than his or her own. Gold Fix - The setting of the price of gold by dealers (especially in a twice daily London meeting at the central bank); the fix is the fundamental worldwide price for setting prices of gold bullion and gold-related contracts and products. Good Delivery - Certain basic qualifications must be met before a security sold on the Exchange may be delivered. The se Business Name - How to Choose One Analysis of industries and companies based on such factors as sales, assets, earnings, products or services, markets and management. As applied to the economy, fundamental research includes consideration of gross national product, interest rates, unemployment, inventories, savings, etc.It's very important to get your business name right. You may already have a business name but it's not too late to change it. Let's face it; big organisations change their business and product names all the time.I named my business Fairweather Associates when I started in 1993. However, when I attended networking events with my name badge on my lapel, people would ask - "Are you lawyers or accountants or architects?" They would come up with everything except what I actually did, which was Professional Speaking and Consulting.I've retained Fairweather Associates for my business bank account; however, I'm much better know as - howtogetmoresales.comHere are some things to think about when choosing your business name:#1 Make it easy to remember - I met a lady from a graphic design business called - "Shout" - I'll always remember that on.#2 Make it easy to pronounce. People feel uncomfortable if they phone you and pronounce your name incorrectly.#3 Make it easy to spell#4 Stir the customer's interest - make them want to ask more - Jones the Plumbers doesn't exactly do it. I met someone fro Funded Debt - Usually interest-bearing bonds or debentures of a company. Could include long-term bank loans. Does not include short-term loans, preferred or common stock. Futures - Exchange traded contracts specifying a future date of delivery or receipt of a certain amount of a specific tangible or intangible product. The commodities traded in futures markets include stock index futures, agricultural products like wheat, soybeans and pork bellies; metals; and financial instruments. Futures are used by business as a hedge against unfavorable price changes, and by speculators who hope to profit from such changes. General Mortgage Bond - A bond that is secured by a blanket mortgage on the company's property but may be outranked by one or more other mortgages. Gilt-Edged - High-grade bond issued by a company that has demonstrated its ability to earn a comfortable profit over a period of years and pay its bondholders their interest without interruption. Give-Up - A term with many different meanings. For one, a member of the Exchange on the floor may act for a second member by executing an order for him or her with a third member. The first member tells the third member that he or she is acting on behalf of the second member and "gives up" the second member's name rather than his or her own. Gold Fix - The setting of the price of gold by dealers (especially in a twice daily London meeting at the central bank); the fix is the fundamental worldwide price for setting prices of gold bullion and gold-related contracts and products. Good Delivery - Certain basic qualifications must be met before a security sold on the Exchange may be delivered. The se The Anatomy of Hype he company's property but may be outranked by one or more other mortgages.On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere:Overblown claims. "If You Can Write Your Name, You Can Write a Book in 30 Days - Guaranteed!"Overexcited tone. Lots of exclamation points, phrases in bold capital letters with underlining and a drumbeat of emphasis. "Programmers poured out their TOP-SECRET strategies that you, too, can use to earn a GATES-LIKE FORTUNE in the software business!!" "Take out your credit card and order RIGHT NOW!"Unsupported and extreme superlatives. "The most important new product launch, ever."Adjectives and adverbs you would not encounter from Exxon or IBM. "Mind-blowing" "Exclusive" "Huge" "Incredible" "Wildly" "Literally" (necessary to distinguish truth from hoopla).Exaggerations. "They've made millions under the radar." (When most haven't made that sum an Gilt-Edged - High-grade bond issued by a company that has demonstrated its ability to earn a comfortable profit over a period of years and pay its bondholders their interest without interruption. Give-Up - A term with many different meanings. For one, a member of the Exchange on the floor may act for a second member by executing an order for him or her with a third member. The first member tells the third member that he or she is acting on behalf of the second member and "gives up" the second member's name rather than his or her own. Gold Fix - The setting of the price of gold by dealers (especially in a twice daily London meeting at the central bank); the fix is the fundamental worldwide price for setting prices of gold bullion and gold-related contracts and products. Good Delivery - Certain basic qualifications must be met before a security sold on the Exchange may be delivered. The security must be in proper form to comply with the contract of sale and to transfer title to the purchaser. Good 'Til Canceled (GTC) or Open Order - An order to buy or sell that remains in effect until it is either executed or canceled. Government Bonds - Obligations of the U.S. Government, regarded as the highest-grade securities issues. Growth Stock - Stock of a company with a record of growth in earnings at a relatively rapid rate. Hedging - The purchase or sale of a derivative security (such as options or futures) in order to reduce or neutralize all or some portion of the risk of holding another security. Holding Company - A Corporation that owns the securities of another, in most cases with voting control. Hypothecation - The pledging of securities as collateral - for example, to secure the debit balance in a margin account. Income Bond - Generally income bonds promise to repay principal but to pay interest only when earned. In some cases unpaid interest on an income bond may accumulate as a claim against the corporation when the bond becomes due. An income bond may also be issued in lieu of preferred stock. Indenture - A written agreement under which bonds and debentures are issued, setting forth maturity date, interest rate, and other terms. Index - A statistical yardstick expressed in terms of percentages of a base year or years. For instance, the NYSE Composite Index of all NYSE common stocks is based on 1965 as 50. An index is not an average. Institutional Investor - An organization whose primary purpose is to invest its own assets or those held in trust by it for others. Includes pension funds, investment companies, insurance companies, universities and banks. Interest - Payments borrowers pay lenders for the use of their money. A Corporation pays interest on its bonds to its bondholders. Interrogation Device - A computer terminal that provides market information - last sale price, quotes, volume, etc. - on a screen or paper tape. Intrinsic Value - The dollar amount of the difference between the exercise price of an option and the current cash value of the underlying security. Intrinsic value and time value are the two components of an option premium, or price. Investment - The use of money for the purpose of making more money, to gain income or increase capital, or both. Investment Banker - Also known as an underwriter. The "middleman" between the corporation issuing new securities and the public. The usual practice is for one or more investment bankers to buy outright from a corporation a new issue of stocks or bonds. The group forms a syndicate to sell the securities to individuals and institutions. Investment bankers also distribute very large blocks of stocks or bonds - perhaps held by an estate. Investment Company - A Company or trust that uses its capital to invest in other companies. There are two principal types: the closed-end and the open-end or mutual fund. Shares in closed-end investment companies, some of which are listed on the New York Stock Exchange, are readily transferable in the open market and are bought and sold like other shares. Capitalization of these companies remains the same unless action is taken to change, which is seldom. Open-end funds sell their own shares to investors, stand ready to buy back their old shares, and are not listed. Open-end funds are so called because their capitalization is not fixed; they issue more shares as people want them. Investment Counsel - One whose principal business consists of acting as investment adviser and rendering investment supervisory services. IRA - Individual Retirement Account. A pension plan with tax advantages. IRA permits investment through intermediaries like mutual funds, insurance companies and banks or directly in stocks and bonds through stockbrokers. Issue - Any of a company's securities, or the act of distributing such secur
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