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    Don't Damage Your Brand With The Next Cheesy Cable Ad
    We’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they’ve been entertaining us for years. And, they've raised the question "What were they thinking?" What is so hard to understand, is that the very advertisers who continue to spend good money to produce and run these brand-damaging ads, had to have seen ads like these, themselves...and asked the same question.
    especially in today's uncert
    If You Were A Horse Would You Win The Kentucky Derby?
    Imagine the horses all lined up at the gate in the last Kentucky Derby. Successful businessmen/women are just like thoroughbred horses. They must practice, run like the wind and sometimes be driven to make it first through the line. Like a horse race the majorities are losers and only a few are Triple Crown winners.We know that the majority of horses are not of the quality and disposition to ever be entered at the Kentucky Derby. Some might actually run in their local ra
    You might have a strong case in arguing that no one is indispensable in their job, and i would agree to some extent, especially in today's uncert
    Branding – Makes Your Product Distinctive In The Marketplace
    When you think of breakfast cereals, what product name comes to mind? When you think of digital camera, what product name occurs to you? Branding makes a product distinctive in the marketplace, its removes anonymity and gives identification to a company and its goods and services. “Branding” is actually a very general term covering brand names, designs, trademarks, symbols, a distinctive letterhead, an identifiable shop front etc., which may be used to distinguish one organiza
    in arguing that no one is indispensable in their job, and i would agree to some extent, especially in today's uncert
    Promoting Your Customer as a Brand Strategy
    Promote your customers through your brand. If you put on a special event such as a seminar, make sure you include your current customers and have them invite their customers. This way you are spreading the brand recognition and your customers have been able to participate in an event with their customers present. This is usually done for partners or channel partners. Some of the larger companies such as Avaya have channel partners that sell their products or services. Avaya in
    ispensable in their job, and i would agree to some extent, especially in today's uncert
    Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
    In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind
    i would agree to some extent, especially in today's uncert
    Customer Service Speaker Cites 5 Reasons Flying Sucks!
    Having just come back from what was otherwise a delightful trip abroad, I started stewing about the lousy return flight I took.Why was this experience the absolute worst part of the trip, surpassing the bad plumbing and other inconveniences that I suffered?That flight is emblematic of the five reasons flying sucks:(1) Flying wastes time. Having to check in hours before a flight is unnecessary. When you calculate this lost time, along with what it takes to d
    especially in today's uncertain jobmarket. So how can you indeed become indispensable in your job? Well, it is really about having a certain min

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