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  • Answer Upon - Letter of Credit - How to Secure Your Payment, Beware of Potential Traps in L/C Payment

    Marketing 202; Increasing Brand Awareness While Getting Immediate Response
    Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives and advertising salespeople separate the two different goals.Yet if you are in business you know you need the most efficient marketing message to send out to your target market and potential customers to get them in the door, but at the same time you need to build brand awareness and you were very much aware about to.Why should you the business owner and customer of the advertising have to choose between brand-name awareness and getting people to buy your products and services as soon as possible? The fact is you should not have to choose; you should be able to get both.If your account executive or advertising consultants cannot achieve this for you perhaps you need to switch to a new plan, new team or a different marketing mix. In other words fire them and kick them out the door if they cannot achieve value for you in both brand awareness and immediate response.Look your job is to make money in your business and you must create brand awareness to continue the longevity of your business. But if you never make any sales what difference does it make long-term. You see the problem? You need both and you need to use your advertising and marketing dollar in such a way that you achieve both goals. Please consider this in 200
    ller should insist that the buyer use a bank that is well-known and highly regarded by the banking community. The seller's own bank can provide information on the financial status and reputation of the foreign bank. Since a major purpose served by an L/c is that the issuing bank assumes the risk of the buyer's insolvency, if the bank itself is financially weak, the L/c may not serve its purpose.

    When in doubt - Get Confirmation If the seller is not comfortable with the bank of the buyer's choice, the L/c should be confirmed by a prime world bank. When a prime bank confirms an L/c issued by a foreign bank, it takes upon itself the payment obligation. There is a charge for confirmation, which varies directly on perceived risk the prime bank believes it is taking in confirming the L/c. The question of who pays the prime bank's confirmation charges is negotiable, but if not negotiated in advance the bank may charge the beneficiary.

    Simple Documentation The seller should ensure during negotiation that as few ocuments as possible are submitted to bank, that documents should have simple description a

    Tips To Make Your Web Site Successful
    1. Make a Good TitleUse a title that can tell what is your web site about. 2. Make good descriptionYour site description will show in search engine result, try to make good description, do not use many keyword in description. 3. Make Good Navigation. Good web site always have good navigation, try to minimize using Back and Forward button. 4. Good Google Adsense Placement If you place Google Adsense in your site, make sure Google Adsense placement not distract you design, make Google Adsense part of your web site. 5. Do not place many flash and picture. Flash and picture can make you web site look better, but also make your web site download time longer. People will leave your site if your page did not showing in 10 seconds. 6. Make good content Use original content for your site, do not copy content from other web site, it will bad in search engine. 7. Just to the pointDescribe your product as simple as you can, long description will make your visitor boring. 8. Load content from other website. Do not place too many syndicate news in your site, it steal your bandwidth. 9. Do not cheating. If you want you web site look good in search engine, do not place any hidden text, repeat your keywor
    Letter of credit (L/c) is a widely accepted and commonly used payment method in international trade. They are usually issued by larger banks and contain a promise to pay a seller beneficiary) upon receipt of goods by a buyer if certain conditions outlined in the letter have been met.

    There are three general principles governing the use of letters of credit:

    1. The banks' responsibility to deal in documents only;
    2. The rule of strict construction, which dictates that the terms and conditions of the letter of credit are to strictly adhered to; and
    3. The rule of independence, which mandates that the letter of credit is to be considered independent from the sales contract or any other agreement between the parties.

    Put simply, the Issuing bank has two main roles:

    • To give a binding undertaking to the seller that if compliant documents are presented, the bank will pay the seller the amount due. This offers security to the seller
    • To examine the documents, and only pay if these comply with the terms and conditions set out in the letter of credit. This protects the buyer's interests

    Note that the letter of credit refers to documents representing the goods - not the goods themselves! Banks are not in the business of examining goods on behalf of their customers. Typically the documents requested will include a commercial invoice, a transport document such as a bill of lading or airway bill, an insurance document; but there are many others.

    How secure is the L/c payment method ? Although an L/c is considered one of the most secure means of payment, exporters should understand that they can never totally control the payment process. Documents which are required to be presented under an L/c are frequently prepared by other people, and may not meet the strict compliance standards required by the banking community for payment. Sometimes banks which have not properly ensured their own reimbursement by customer (the buyer), apply very narrowly L/c principles to deny payment. Such denials have regularly been upheld by courts on grounds that the seller has not strictly complied with the terms of the L/c.

    How to Secure your Payment ? Like most other things in life -prudence, knowledge and certain precautions can greatly reduce your risk. Following are certain steps that an exporter can take to maximize his control of the L/c process

    Knowledge is Power The rules governing L/c are codified in a publication sponsored by the International Chamber of Commerce ("ICC"), known as the Uniform Customs and Practice for Documentary Credits. Professionals advising exporters should have a good nderstanding of the UCP 500. The rules in the UCP 500 are drafted by and for the banking community. One of the major purposes is to protect the banks from liability in L/c transactions. The banks are providing a service - the financing of the transaction - and they expect to be protected from getting involved in disputes between the parties as to the terms of the contract of sale. For this reason "the independence principle" is a very important concept in LC transactions. This means that the LC, and the documents required under the LC for payment, are completely independent from the underlying transaction between buyer and seller.

    The bank is not concerned if the contract between buyer and seller is being performed according to its terms. The bank's only concern is whether the documents presented by the seller conform to the documents required under the LC, and whether the documents are presented within the required time periods. The bank employees who examine documents presented under the L/c are essentially clerks. Their job is not to make judgment calls, but simply to see if the documents presented by the seller/ beneficiary comply strictly with the documents required by the LC. It is therefore very important to understand the rules as a lack of knowledge may invite disaster.

    Your choice of Issuing Bank One way of securing some control on payment process is to choose a bank you know or familiar with. This implies that during negotiating seller should try to get the buyer to use a bank of the seller's choice to issue the L/c. The seller should find out from his/her own bank, preferably a bank with a substantial international presence, what corresponding bank it uses in the country of the buyer. If the buyer can have the L/c issued by that correspondent bank, the process can proceed more expeditiously. At the very least, the seller should insist that the buyer use a bank that is well-known and highly regarded by the banking community. The seller's own bank can provide information on the financial status and reputation of the foreign bank. Since a major purpose served by an L/c is that the issuing bank assumes the risk of the buyer's insolvency, if the bank itself is financially weak, the L/c may not serve its purpose.

    When in doubt - Get Confirmation If the seller is not comfortable with the bank of the buyer's choice, the L/c should be confirmed by a prime world bank. When a prime bank confirms an L/c issued by a foreign bank, it takes upon itself the payment obligation. There is a charge for confirmation, which varies directly on perceived risk the prime bank believes it is taking in confirming the L/c. The question of who pays the prime bank's confirmation charges is negotiable, but if not negotiated in advance the bank may charge the beneficiary.

    Simple Documentation The seller should ensure during negotiation that as few ocuments as possible are submitted to bank, that documents should have simple description a

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    Everyone wears clothing, so why not use it to promote your business? Promotional polo shirts, caps, t-shirts and other swag with your logo on it can promote your business in ways you never thought possible. Here are some unusual ways to promote your business using promotional polo shirts or other promotional apparel.Have a photo contest.Photo contests bring out the competitor in everyone. Offer a free promotional polo shirt with your company’s logo on it, and offer a prize for the best photo taken of a person wearing your shirt. Hold the contest in store with customer votes deciding the winner. You get multiple opportunities for promotion – customers must visit your store to get their t-shirt, drop off their photo and vote for their favorites. In addition, you’ll get the publicity generated by the contest and the exposure of all those people wearing your logo on their chests. You’ll also get great promotional materials for months worth of advertising in the form of photos that you can use in your advertisements and publicity.Send out the street guerillas.Guerilla marketing is gaining momentum. It’s marketing taken to the streets instead of the usual outlets. Most companies hire models to hand out samples of their products, or coupons for their services. Go for high impact notice. Team up with a youth group to publicize a charity event. Dress the whole group in matching polo shirts with your company logo on it and send them out to bl
    /LI>

    Note that the letter of credit refers to documents representing the goods - not the goods themselves! Banks are not in the business of examining goods on behalf of their customers. Typically the documents requested will include a commercial invoice, a transport document such as a bill of lading or airway bill, an insurance document; but there are many others.

    How secure is the L/c payment method ? Although an L/c is considered one of the most secure means of payment, exporters should understand that they can never totally control the payment process. Documents which are required to be presented under an L/c are frequently prepared by other people, and may not meet the strict compliance standards required by the banking community for payment. Sometimes banks which have not properly ensured their own reimbursement by customer (the buyer), apply very narrowly L/c principles to deny payment. Such denials have regularly been upheld by courts on grounds that the seller has not strictly complied with the terms of the L/c.

    How to Secure your Payment ? Like most other things in life -prudence, knowledge and certain precautions can greatly reduce your risk. Following are certain steps that an exporter can take to maximize his control of the L/c process

    Knowledge is Power The rules governing L/c are codified in a publication sponsored by the International Chamber of Commerce ("ICC"), known as the Uniform Customs and Practice for Documentary Credits. Professionals advising exporters should have a good nderstanding of the UCP 500. The rules in the UCP 500 are drafted by and for the banking community. One of the major purposes is to protect the banks from liability in L/c transactions. The banks are providing a service - the financing of the transaction - and they expect to be protected from getting involved in disputes between the parties as to the terms of the contract of sale. For this reason "the independence principle" is a very important concept in LC transactions. This means that the LC, and the documents required under the LC for payment, are completely independent from the underlying transaction between buyer and seller.

    The bank is not concerned if the contract between buyer and seller is being performed according to its terms. The bank's only concern is whether the documents presented by the seller conform to the documents required under the LC, and whether the documents are presented within the required time periods. The bank employees who examine documents presented under the L/c are essentially clerks. Their job is not to make judgment calls, but simply to see if the documents presented by the seller/ beneficiary comply strictly with the documents required by the LC. It is therefore very important to understand the rules as a lack of knowledge may invite disaster.

    Your choice of Issuing Bank One way of securing some control on payment process is to choose a bank you know or familiar with. This implies that during negotiating seller should try to get the buyer to use a bank of the seller's choice to issue the L/c. The seller should find out from his/her own bank, preferably a bank with a substantial international presence, what corresponding bank it uses in the country of the buyer. If the buyer can have the L/c issued by that correspondent bank, the process can proceed more expeditiously. At the very least, the seller should insist that the buyer use a bank that is well-known and highly regarded by the banking community. The seller's own bank can provide information on the financial status and reputation of the foreign bank. Since a major purpose served by an L/c is that the issuing bank assumes the risk of the buyer's insolvency, if the bank itself is financially weak, the L/c may not serve its purpose.

    When in doubt - Get Confirmation If the seller is not comfortable with the bank of the buyer's choice, the L/c should be confirmed by a prime world bank. When a prime bank confirms an L/c issued by a foreign bank, it takes upon itself the payment obligation. There is a charge for confirmation, which varies directly on perceived risk the prime bank believes it is taking in confirming the L/c. The question of who pays the prime bank's confirmation charges is negotiable, but if not negotiated in advance the bank may charge the beneficiary.

    Simple Documentation The seller should ensure during negotiation that as few ocuments as possible are submitted to bank, that documents should have simple description a

    Lucrative List Building - Top 4 Techniques For Monetizing Your List
    Lucrative list building is, for me, the art of list building in lucrative, or money making, manner.Make no bones about it, I am in this online thing for the purpose of making money. Now don’t get me wrong, I am willing to give you and everyone else who is on my list, maximum value in exchange for the money, but I am in this to make money.Now, the route I have chosen is to build a list, and monetize that list, so I have focused on the techniques necessary to build a big list and monetize it.So how do I do it?1) I have strong traffic sources, having achieved an alexa rank of around 50,000 and most weeks it is far above that. I primarily use articles and article marketing for my traffic building; in fact, about 75% of all of my subscribers come from having read an article and subscribed to my list after reading that article.2) I am very aggressive with my list, sending out multiple free gifts, books, software, and tools subscribers can use to build their list. I also send out a pretty extensive email course in two of my autoresponders. And I encourage my list to ask me questions and I do everything I can to answer their questions, either in a mailbag approach or personally if the question warrants it.3) I have created 5 of my own books – I have found that my own books sell better to my list than third party books, and that makes sense since my subscribers have built a relationship with me – they are eager to read more of my material, especially since they
    ledge and certain precautions can greatly reduce your risk. Following are certain steps that an exporter can take to maximize his control of the L/c process

    Knowledge is Power The rules governing L/c are codified in a publication sponsored by the International Chamber of Commerce ("ICC"), known as the Uniform Customs and Practice for Documentary Credits. Professionals advising exporters should have a good nderstanding of the UCP 500. The rules in the UCP 500 are drafted by and for the banking community. One of the major purposes is to protect the banks from liability in L/c transactions. The banks are providing a service - the financing of the transaction - and they expect to be protected from getting involved in disputes between the parties as to the terms of the contract of sale. For this reason "the independence principle" is a very important concept in LC transactions. This means that the LC, and the documents required under the LC for payment, are completely independent from the underlying transaction between buyer and seller.

    The bank is not concerned if the contract between buyer and seller is being performed according to its terms. The bank's only concern is whether the documents presented by the seller conform to the documents required under the LC, and whether the documents are presented within the required time periods. The bank employees who examine documents presented under the L/c are essentially clerks. Their job is not to make judgment calls, but simply to see if the documents presented by the seller/ beneficiary comply strictly with the documents required by the LC. It is therefore very important to understand the rules as a lack of knowledge may invite disaster.

    Your choice of Issuing Bank One way of securing some control on payment process is to choose a bank you know or familiar with. This implies that during negotiating seller should try to get the buyer to use a bank of the seller's choice to issue the L/c. The seller should find out from his/her own bank, preferably a bank with a substantial international presence, what corresponding bank it uses in the country of the buyer. If the buyer can have the L/c issued by that correspondent bank, the process can proceed more expeditiously. At the very least, the seller should insist that the buyer use a bank that is well-known and highly regarded by the banking community. The seller's own bank can provide information on the financial status and reputation of the foreign bank. Since a major purpose served by an L/c is that the issuing bank assumes the risk of the buyer's insolvency, if the bank itself is financially weak, the L/c may not serve its purpose.

    When in doubt - Get Confirmation If the seller is not comfortable with the bank of the buyer's choice, the L/c should be confirmed by a prime world bank. When a prime bank confirms an L/c issued by a foreign bank, it takes upon itself the payment obligation. There is a charge for confirmation, which varies directly on perceived risk the prime bank believes it is taking in confirming the L/c. The question of who pays the prime bank's confirmation charges is negotiable, but if not negotiated in advance the bank may charge the beneficiary.

    Simple Documentation The seller should ensure during negotiation that as few ocuments as possible are submitted to bank, that documents should have simple description a

    Outsourcing Website Services - Can Your Business Benefit?
    Would it surprise you to know that Compaq Computer™ outsources? How about Underwriters Laboratories™? Gateway Computers™? Yes, even the Chicagoland Area Chamber of Commerce™! I have been involved with projects involving each one of these companies. They all outsourced specific portions of their projects. Even Hyperformance Media out-sources specific project requirements! Every business does not know every other business.What I mean is, your business can not know everything there is to know about printing (for example). Therefore, in certain situations, it would benefit your company to outsource this service to some printing specialists. It could save you time, money, and benefits, leaving your employees their time to continue to do what they do best, their job - with minimum productivity loss!In this simple example you can begin to see the many benefits.* You have professionals creating the desired product.* They will do a better job in less time.* No need to buy additional equipment or software.* No set-up, no training, no lost time.* No payroll, benefits, or accounting headaches.* Your employees remain focused on their goals and your business productivity!These are just a few of the many reasons used to justify the outsourcing of some projects versus attempting to do everything in-house.Your business website is a mission-critical marketing tool. Used properly, your website should be your most
    according to its terms. The bank's only concern is whether the documents presented by the seller conform to the documents required under the LC, and whether the documents are presented within the required time periods. The bank employees who examine documents presented under the L/c are essentially clerks. Their job is not to make judgment calls, but simply to see if the documents presented by the seller/ beneficiary comply strictly with the documents required by the LC. It is therefore very important to understand the rules as a lack of knowledge may invite disaster.

    Your choice of Issuing Bank One way of securing some control on payment process is to choose a bank you know or familiar with. This implies that during negotiating seller should try to get the buyer to use a bank of the seller's choice to issue the L/c. The seller should find out from his/her own bank, preferably a bank with a substantial international presence, what corresponding bank it uses in the country of the buyer. If the buyer can have the L/c issued by that correspondent bank, the process can proceed more expeditiously. At the very least, the seller should insist that the buyer use a bank that is well-known and highly regarded by the banking community. The seller's own bank can provide information on the financial status and reputation of the foreign bank. Since a major purpose served by an L/c is that the issuing bank assumes the risk of the buyer's insolvency, if the bank itself is financially weak, the L/c may not serve its purpose.

    When in doubt - Get Confirmation If the seller is not comfortable with the bank of the buyer's choice, the L/c should be confirmed by a prime world bank. When a prime bank confirms an L/c issued by a foreign bank, it takes upon itself the payment obligation. There is a charge for confirmation, which varies directly on perceived risk the prime bank believes it is taking in confirming the L/c. The question of who pays the prime bank's confirmation charges is negotiable, but if not negotiated in advance the bank may charge the beneficiary.

    Simple Documentation The seller should ensure during negotiation that as few ocuments as possible are submitted to bank, that documents should have simple description a

    Merchant Account Providers
    When looking for Merchant Account Providers, you may encounter an expansive list that seems perfect for you. Merchant Account Providers may advertise a low set up fee, but the hidden charges are many. There are maintenance fees, transaction fees, equipment fees, etc. that can add up to a total beyond your budget. Thus, before setting up a business online, it is best to do a thorough research rather than hook up with a provider who will cost you a lot more than your profits.It is necessary to pick a Merchant Account Provider who is likely to take care of your business requirements. An informed decision will lead to profits in the long run.That decision can only be made after you understand the term "merchant account," and are able to distinguish between the several types of merchant accounts that are available. The term "Merchant Account Provider" can mean a firm that offers payment processing but not the provision of an actual merchant account, or the other way around. It can also mean banks that give merchant accounts, or independent sales organizations that provide credit care payment processing through the Internet, by referring people to credit card processors.Thus, eventually, you may come across terms such as Merchant Account Providers, Independent Sales Organizations and Merchant Service Provider. However, you should learn to distinguish between them to guarantee a successful business set up.Today, there are three types of payment processors that facilitate credit c
    ller should insist that the buyer use a bank that is well-known and highly regarded by the banking community. The seller's own bank can provide information on the financial status and reputation of the foreign bank. Since a major purpose served by an L/c is that the issuing bank assumes the risk of the buyer's insolvency, if the bank itself is financially weak, the L/c may not serve its purpose.

    When in doubt - Get Confirmation If the seller is not comfortable with the bank of the buyer's choice, the L/c should be confirmed by a prime world bank. When a prime bank confirms an L/c issued by a foreign bank, it takes upon itself the payment obligation. There is a charge for confirmation, which varies directly on perceived risk the prime bank believes it is taking in confirming the L/c. The question of who pays the prime bank's confirmation charges is negotiable, but if not negotiated in advance the bank may charge the beneficiary.

    Simple Documentation The seller should ensure during negotiation that as few ocuments as possible are submitted to bank, that documents should have simple description and all documents called for by the L/c can in fact be produced. Seller should avoid dependence on unknown or unreliable parties (e. g. if bank documents include a certificate from the government of buyer's country or a signature from someone under buyer's control - complications may arise).

    Accuracy of Wording Accuracy of wording in respect of all documents to be submitted in bank is vital. For example, almost all L/c's require production of a commercial invoice and a transport bill of lading. The invoice must state the description of goods in the same way as in L/c. If the goods are not described in exactly the same way, the seller may not be paid even though Bill of Lading may have correct wording.

    Be sure what you are doing If seller realizes there is a mistake or a problem with the documents to be submitted in bank, the goods should not be shipped until the L/c is amended. The UCP 500 makes clear that no amendment can take place unless the issuing bank, the confirming bank, if any, and the seller, agree to it. Unless the seller has written confirmation from the bank that the amendment to the L/c has been issued, and the confirming bank has accepted the amendment, he bears the risk of not being paid.

    A stitch in time... A prudent seller should not let buyer take possession of goods until he has been paid under the L/c. The reason is obvious - if there are discrepancies in the documents preventing payment of the L/c, a buyer in possession of the goods has much less incentive to waive discrepancies so the seller can be paid. If the seller is not paid by the bank, the buyer still has a contractual obligation to pay for goods, but the difficulty of collection can make the price drop substantially, even assuming the buyer is solvent and can pay something. Particularly when the goods have been shipped to a foreign country, the payment collection can be quite costly. The buyer, knowing this, may attempt to negotiate a lower price (that is if he pays at all).

    To keep goods out of the buyer's possession till payment is settled, the seller should have the bill of lading consigned to order of the bank. Since the bill of lading is a title document, a consignment to order of the bank gives the bank title to the goods until they have been paid for by the buyer. Assuming proper payment, the bank transfers title to the buyer, who can then take the bill of lading and collect the goods. If buyer does not pay, the bank has an obligation to hold the documents for the seller, or return them to the seller if instructed to do so by the seller. The buyer should not be able to get the goods without the title document.

    Look Before you Leap... The buyer may ask seller to have the bill of lading made out to order and blank endorsed, and to send one or more sets to the buyer within a few days of shipping the goods. This is like writing a blank check. It enables the buyer to pick up the goods, and thereby provides him with a disincentive to waive any discrepancies in documents the seller presents to the bank. Given the high failure rate of initial presentations of documents under an L/c, a seller needs to know he will have the buyer's cooperation in correcting discrepancies or in waiving them. The buyer's cooperation will be more forthcoming if he cannot get possession of the goods until any problems with discrepancies have been resolved.

    Know Your Deadline, for your sake... Every L/c has three vital dates: the date by which goods must be shipped, the date by which documents must be presented, and the expiry date for the L/c. A seller should make sure that each of these dates can be met, and should allow a large margin for error. After the L/c has been issued, if the seller learns that the date for shipping goods cannot be met, he should not ship any goods until he obtains an amendment to the L/c permitting later shipment.

    If an L/c which calls for transport documents does not contain a date by which documents must be presented, does this mean the seller can wait until the expiry date to present his documents? Not if he wants to be paid. Article 43 of the UCP 500 provides that if no time period after shipment is given in the Credit for presentation of documents, banks will not accept documents presented to them later than 21 days after shipment. An exporter unfamiliar with the 21 day rule of the UCP 500 could easily miss this deadline.

    The exporter should make sure that the expiry date of the L/c permits sufficient time to permit correction, if pos

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