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Don't Damage Your Brand With The Next Cheesy Cable Ad
We’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they’ve been entertaining us for years. And, they've raised the question "What were they thinking?" What is so hard to understand, is that the very advertisers who continue to spend good money to produce and run these brand-damaging ads, had to have seen ads like these, themselves...and asked the same question.We think we can speak for the general cable audience when we say “STOP the madness!”Prospective advertisers, you might want to answer these questions before proceeding:1. Do you ha

you to sit down and then offer you a drink or something. Politely ask for water as you seat yourself with grace and poise. (Avoid coffee and soda, which can give you bad breath.) When the interview is over, let them initiate the goodbye by allowing them to stand first. You can initiate the farewell handshake.

DO know what you want to tell them before you get there

10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event—the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of “10 Reasons Why Your Company Needs Custom Invitations”. The information in

You must have done an awesome job with your resume and cover letter, because you got the call — they want you to come in for an interview. How do you wow them in person after wowing them on paper? Follow these helpful hints for making the most of your first impression.

DO arrive on early

In fact, give yourself an extra 30 minutes of travel time, even more if you’re not taking a high-traffic route. The last thing you want is to be sweating in a traffic jam, panicking as the minute hand on your watch creeps closer and closer to interview time. Arriving early not only shows your future employer that you respect their company and their time, but it gives you a few extra minutes to give yourself a once-over in the rearview mirror, to touch up your makeup or hair, and to fill out any pesky paperwork.

DON’T drive too fast on the way

Speeding tickets come at the most inopportune times. How well will you be able to concentrate after being pulled over and issued a pricey citation? Trust me, don’t speed. Even if you’ve never gotten a speeding ticket before, today will be the day. It’s almost guaranteed.

DO dress for success

If you have a nice, seasonally appropriate suit, wear it. If you don’t have a decent suit but you do have the time and money to go shopping, buy one. When all else fails, slacks or a modest skirt paired with a button-down or a sweater set definitely works. Ideally you should lean toward the business side of business casual. Better to be overdressed and come off as professional and with good taste than to be underdressed and look like an amateur.

DON’T overdo it

Too much perfume, hairspray, makeup, jewelry. If you have to ask yourself, “Is this too much?” the answer is yes. Spritz a little fragrance in front of you and walk through it a few times for a light scent. Keep your hairstyle simple and professional. Twist it back in a clip if you’re prone to playing with it while you talk — that’s a no-no! When it comes to makeup, less is more. The same goes for jewelry: You want to accent your natural beauty and vibrance, not distract your interviewer.

DO initiate a handshake

Practice shaking hands with your best friend, your significant other, or your mom before your interview. You want a firm, straight handshake with a nice smile and solid eye contact — none of that “Ahh do de-clare” Scarlet O’Hara, kiss-my-hand-while-I-bat-my-eyes crap. Extend your arm with your thumb and pinkie, both parallel to the floor. Grasp the other person’s hand about as hard as you held your dad’s hand crossing the street when you were a kid. Pump twice and then make a clean break. Don’t pull away if they’re still holding on, though!

DON’T be the first to sit down or stand up

You’ll probably sit in a reception area for a few minutes before being escorted to your interviewer’s office or a meeting room, where someone will show you to a chair. It’s good manners to let them sit first. An exception is if they ask you to sit down and then offer you a drink or something. Politely ask for water as you seat yourself with grace and poise. (Avoid coffee and soda, which can give you bad breath.) When the interview is over, let them initiate the goodbye by allowing them to stand first. You can initiate the farewell handshake.

DO know what you want to tell them before you get there

Systematically Flood Your Leads With An Education
One of the tactics I love to employ in the landing of new clients is something I call an "Info Storm."Here's the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on some next steps involved in them hiring you. Now, most people go away promising to send a proposal or follow-up in some manner. But, what also happens it that 3 other people slip in later that day and make a fine proposal for that same piece of business. So, what do you do to keep your name on top of the stack as the decision process unfolds?Most people just do what they said they would do or worse. Others pick-up the phone and "check-in." Here's

our makeup or hair, and to fill out any pesky paperwork.

DON’T drive too fast on the way

DO dress for success

DON’T overdo it

DO initiate a handshake

DON’T be the first to sit down or stand up

DO know what you want to tell them before you get there

Practical Tips for Brochure Design
Brochure design is an important element of the overall small business advertising plan. A well designed brochure is often the first introduction your customer gets to your company. It is important to put some thought and effort into its production. There are some things that can be done to insure a quality brochure.Brochure printing should be done by a company that is experience in producing high quality products. You can review samples of their previous work and even receive suggestions from the staff at the printers for ideas on color and print font. Remember that the printers are the experts on the physical side of the brochure. However, the content needs to

overdressed and come off as professional and with good taste than to be underdressed and look like an amateur.

DON’T overdo it

DO initiate a handshake

DON’T be the first to sit down or stand up

DO know what you want to tell them before you get there

Medical Billing - Distributing Duties
It doesn't matter whether your a large medical billing company or a small one. The last thing you want to do is to have one person do everything, as if that was even possible. This will only lead to disaster. The reason is simple. Medical billing involves more than just typing up a bill to send to an insurance carrier. There are so many behind the scenes activities, especially if you're using DME software, that one person can't possibly do it all. Below is just a basic list of personnel you're going to need in order to run an efficient operation.Starting from the ground floor up, the first thing you need to do is get the personnel required to actual setup

r mom before your interview. You want a firm, straight handshake with a nice smile and solid eye contact — none of that “Ahh do de-clare” Scarlet O’Hara, kiss-my-hand-while-I-bat-my-eyes crap. Extend your arm with your thumb and pinkie, both parallel to the floor. Grasp the other person’s hand about as hard as you held your dad’s hand crossing the street when you were a kid. Pump twice and then make a clean break. Don’t pull away if they’re still holding on, though!

DON’T be the first to sit down or stand up

DO know what you want to tell them before you get there

Expand Your Company Using a Cost Effective Business Center
Whether you operate a small-to-medium sized business or a grand corporation, you might be considering expansion through opening a new branch. Introducing your company's products and services to a fresh market in a new location is a great way to gain new business, but there are financial risks to be considered. No one can predict the future, and products or services that perform well in one city might not do so well in another. It's wise to test the profit potential of your new branch before making a large investment in office rentals and equipment. Read below to learn how a virtual office can be used to test your new branch and save you time and money.How t

DO know what you want to tell them before you get there

They’re probably going to ask you why you’re a good fit for their position, why you’re leaving your old job, where you see yourself in five years, and what you’re looking for in a job in general. Do your homework ahead of time and know what points you want to plug. Come up a few infobytes, short one- or two-sentence personal ads: “One of my favorite things about working in the fast-paced environment of my last job, at XYZ Company, is that I got to do such-and-such, which really helped me to develop my fill-in-the-blank skills.” Even if they don’t ask you the specific questions, you can use your infobytes to subtly sell yourself throughout the interview

DON’T get so wrapped up in your agenda that you ignore their questions

Interviewers expect you to come with something prepared, but they also expect you to respond honestly to their questions. If they ask you something you’re not prepared to answer, respond with, “That’s a really good question. Let me think about that for a moment.” Then take a breath and a sip of water to give yourself a few seconds to formulate an answer. If they ask you something factual or even hypothetical that you just don’t know the answer to, don’t be afraid to say, “You know, I’m not really sure.” If you can, try to liken it to a similar scenario that you can relate to so you can end on a positive note.

DO relax and be yourself

The bottom line is that you’re looking for a job that’s a good fit for you. It’s better to not get the job because you were yourself than to get it because you acted like someone else — you can fake it for only so long before you and your employer both end up miserable. But if you get the job because you let your beautiful self shine through, you’re destined for big things.

* This article originally appeared in desire Los Angeles in September 2005.

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LLCs are becoming a more popular way of incorporating. Consider the many benefits of LLCs and what this incorporation can do for you.

If you want to advertise on radio but you're confused about how to choose the right station. This is the information you need to get started.

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

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