You Can Trademark a Lot More Than You Think

Discussing a trademark in general is often difficult. Why? It has to do with the fact that you can trademark many things that are unique and entirely different.

The Role of Trademarks

Once you start conducting business, you are going to start running into the topic of intellectual property and trademarks. Understanding the role of a trademark will help you grasp why they are important.

Do Free Trademark Search to Avoid Problems with Your Application

If you are looking to register a trademark, you may be wondering if there is a free way to make sure someone else doesn't already have it. Well, that is both a yes and a no. There is no shortage of sites that can do a quick search without a charge...

Intellectual Property – Trade Mark Infringement – Licensing – Passing Off

In September 2006, Nike agreed to pay Hackney Council ?300,000 for the unlawful use of the Council’s ‘H’ logo. Nike had not obtained Hackney Council’s permission to use the logo. The settlement figure was calculated by taking into account the total global sales of Nike merchandise, and an appropriate percentage was established.

Online Trademark Searches

Trademark is a very important part of your company. It differentiates your company from the rest that are in the same category or with those that have identical or almost the same name as your company. It also differentiates you from companies that bear a logo or company seal that represents your establishment. Nowadays, jingles are also used to uniquely distinguish a company.

Trademark a Name – How to Register a Trademark for Your Business

So, you finally settled on the perfect name for your product or service – it describes the business without being overly descriptive, it tells your customers exactly what you want them to know and it's catchy. That's fantastic! Finding just the right name is vitally important to the success of any product line or service.

Trademarks - What is a Conflict? What is a Strong Similarity?

Comprehensive trademark research consists of several layers: Researching comprehensive databases, such as Lexis-Nexis or Dialog; Looking for similarities, such as synonyms, word placement & spelling variations; Consultation with a trademark attorney if Conflicts or Strong Similarities arise. The hardest matter to determine is what's going to be a potential problem for you and what isn't. Once that is ascertained, further research into the company or companies is needed.

Trademark Infringement Against Newly Formed Businesses

Many years after forming a new business, your company may receive a letter telling you that your company’s name is infringing upon another company’s name. This could lead to either your company being forced to change its name or undergo litigation.

Overview of Trademark Law

Trademark law gives companies the exclusive right to use a given name or design, called a “mark,” for the purpose of identifying the source the of that company’s goods or services. Trademark law is an incentive-based system. Because it gives companies the exclusive right to use a mark in connection with certain goods or services, the company can create a brand that is recognizable by the consuming public. That trademark would be associated with and incorporated into every advertisement the company runs for its goods or services. Repetition of those advertisements containing the trademark causes consumers to associate the mark with the goods and, with enough repetition, consumers buy the goods.

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