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Book Marketing
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The Berge Istra, A Sad But True Story
In 1971 I was the senior surgeon on the P&O liner Orcades. It was coming home from Australia time. 24 hours out of Freemantle in the middle of the night there was a summons to the Radio Room for an urgent medical consultation with an unnamed ship’s master
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Selling Your Published Book - Writing is the Easy Part
After spending hundreds of hours writing, editing, and organizing your book, you don't want to experience lackluster sales that discourage you from future writing endeavors, so you need to learn a little something about how to sell your book too.
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Book Marketing: How to Get in Touch with Your Readers
One of the biggest problems with traditional book marketing is that when someone buys your book, you have no way of contacting your readers. There's no way to build that relationship that is so important in marketing and generating word of mouth. Here are a few suggestions for overcoming this problem.
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Publishing Your Own Book? Get a Website Now!
I'm sure you want to promote your book on the web. What you may not realize is the time it takes to build traffic for your site. You need to get your website started right away.
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Free Book Publicity: It's Out There, but You Have to Work for It
Thousands of new books are released each year and many publishers are leaving the marketing to the authors. Most authors don't have the money to hire a professional marketing firm. How can you publicize your book? You take a deep breath and go the free publicity route. These ideas will get your publicity campaign off and running.
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Top 5 Mistakes Self-Published Authors Make And How To Avoid Them!
You've got your book, but that just means your work has just begun. Target markets, price, distribution methods, advertising, and closing the sale are what complete the successful cycle to accomplishing your goals. Find out more about these, and how you can become the author of your own life.
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Make Your Book Sales Go the Extra Mile with a Sales Letter, Part 2
Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site.
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A Beautiful Book Design Is Intended For You The Reader
If you look at the book designs of today, they are nothing less than commercial packaging for a product. Don’t get me wrong, book design is important because many of us not only read our books but have them on display too, which means they have to have pleasing covers. Good book designs sell books period. When browsing around a book store, the publishers are all too aware that you never get a second chance to make that first impression and with so many books on display, you need to stand out.
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On Taming Dinosaurs
It took the cleverness of an entrepreneur by the name of Leonard Riggio to accomplish such a feat. The story of what Riggio did to bring the book-publishing industry to its collective knees would rival Jurassic Park on the big screen.
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