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Book Marketing
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How To Get Your Novel Noticed By An Agent
No luck getting an agent or publisher interested in your novel? Thinking of giving up your dream as it's not meant to be? Don't! There are some steps you can take that will make your work stand out from the crowd.
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Why Testimonials are Number One in Selling
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, because people want to get on the bandwagon when others recommend.
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Giving Away Samples to Strategic Players
Sampling is one of the greatest ways to get a customer on board and to have them buy the whole package. Books and white papers are great ways to sample written work.
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How to Build Your Author's Platform From Scratch
Platform. These days it's the magic word in publishing. When a publisher wants to buy, they're not just buying your book or your idea, they're buying you and the many ways you reach people. Some new authors focus solely on writing their books, thinking they can work on their platform after the book is published. Unfortunately, the business doesn't work that way. You can't wait to sell your book to build a platform, because the platform is what helps sell your book. So get started now, even if you're still in the writing stage. Here's how you do it.
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I Write For Money and You Should, Too!
Insist on being paid advance money from book publishers, advises Dr. Gary S. Goodman, best-selling author, popular speaker, business coach, and President of Customersatisfaction.com. There are five essential reasons for getting up-front cash, explains this expert in customer service and sales training, and radio and TV commentator.
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Market Your Cookbook
Writers learn quickly that publishers don't market their books as the writers wish. Cookbook writers face their own unique challenges...and opportunities when promoting their new cookbooks.
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Self Publishing 101 - Optimizing Your Book Marketing Plan
To market your self published book successfully, you don't need a book full of jargon and buzzwords - but you do need a marketing plan. For most authors, and many large publishers , a marketing plan will produce rather underwhelming results. There are numerous opportunities for a book marketing plan to go awry, so I've outlined a few of them below that are the most common and fundamental - hopefully this will help you avoid them!
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Everything You Should Know About Pay to Review Services
Should you pay to have someone review your book? This is a question many small press, self published, or POD published authors are going to have to ask. With the entrance of the pay to review model many authors who could never get their books reviewed by the “mainstream” review outlets now have the opportunity to get that necessary and all important book review.
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Seven Secrets of Writing a Book that Sells
Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.
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Publicity from Thirty-Thousand Feet
Sketching out your marketing campaign will give you a chance to see what’s been leveraging you results and what hasn’t. Keep in mind that some things like bulk sales and national media might take longer than other items so you’ll want to keep putting forth effort toward those long-term goals.
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Six Weeks to Sustained Self-Promotion
Writers unite! Network, join listservs, attend conferences, and create writers' groups and promote yourself to a higher level of income and satisfaction.
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