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Book Marketing
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The Business of Publishing
The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn't bounce.
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Publicity from Thirty-Thousand Feet
Sketching out your marketing campaign will give you a chance to see what’s been leveraging you results and what hasn’t. Keep in mind that some things like bulk sales and national media might take longer than other items so you’ll want to keep putting forth effort toward those long-term goals.
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Self-Publishing 101
Typically, authors write their books, send them to agents or publishers, and then hope for the best. However, some authors opt to not leave anything to chance; they take matters into their own hands and make sure that the book is published.
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Book Signing Nightmares
Are book signings worth all the hard work and heartache? Isn’t there an easier way that’s not as taxing on the ego to let the world know you wrote a book?
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Follow Up to Keep from Falling Down
Do you want to call the tune instead of paying the fiddler? Then you'd better be prepared to monitor the progress of your projects. While diligent follow through increases your odds for success in all aspects of publishing, it's especially crucial in promotion and sales. Many sound marketing plans flounder for lack of follow up.
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Targeting Educational Sales To Ramp Up Your Profits
Schools cover an amazing range of possibilities: daycare centers, K-12, adult education and community colleges, four-year institutions, universities, special-education programs, even home schooling and vocational programs. They all have potential as large-scale buyers.
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Capitalize On Contacts To Maximize Sales Momentum
Developing a support system of your peers makes complete sense. Networking with other authors and small publishers provides mental stimulation, emotional comfort, and a source for getting your questions answered. Find a writing group or publishing association in your area, or organize one if none exists. The collective promotional ideas will amaze you. You may also find someone willing to serve as an informal mentor, guiding you toward greater heights in this exciting venture.
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Getting Newspaper Coverage Off the Book Pages
Did you know there are 1,730 newspapers published daily in the United States? They have a combined circulation of nearly 62 million people. And reviews are only one way of using them.
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Book Marketing Secrets for Trade-published Authors
Your book is published; the family's still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you're not a household word, your publisher will typically allocate scant time and a minuscule budget to your title. (And if you're self-publishing, PR is a huge component in the overall scheme of things.) It's the age of celebrity books. Lamenting that situation won't change things; getting involved will. Your personal efforts can dramatically impact book sales!
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The Essence of Editing
Your manuscript is finally written. You breathe a great sigh of relief. But hold on; you aren't done yet. Use your spell-checker, grammar, and style checking program to catch obvious flaws and flag overly long sentences, for example...
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How to Market Your Unsold Books on the Internet: It's Easy
Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Or is it? Now, there is a new way to market those unsold books. Divide and conquer. Use your one book as a springboard for many others and catapult your sales.
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