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Book Marketing

The Bible Of Self Publishing

Norm Goldman, Editor of Bookpleasures.com and Sketchandtravel.com reviews Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.


The Book Signing

This is a humorous piece about the thoughts that ramble through a jittery writer's brain before a major book signing event.


A Quick Guide to ISBNs for Self-Publishers

A Quick Guide to ISBNs for Self-Publishers ISBN stands for International Standard Book Number. It is a code assigned to every published book that uniquely identifies it in the marketplace. ISBNs make...


Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

Author Events are the primary vehicle for the self-published author to get out and meet the public, and they can be your ticket to both sales and increased publicity - all thanks to your local retail outlet. This article will be your quickstart guide to developing and setting up winning Author Events and Book Signings.


Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.


How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen.


Creating a Book Poster

An article with tips on creating a poster for your book.


Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill a love of reading in your children? My whole family loves to read! Right before bedtime every night, every one of us can be found with our nose in a...


Don't Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are three Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for.


Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review

Feeling down about your bad book review? It's not the end, here's why!


Extend Your Book's Life With a Sales Letter

Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.


Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously. And so to avoid this unpleasant scenario, I have developed over the years a series of 160 vital steps; steps that not only get my books published and into the major chains but selling online and offline as bestsellers in their genre.


Book Events - Make Yours Successful

A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and budget allows. But, no matter who's making the arrangements, there are five key ingredients to making the event a success:


Book Signing: Fun and Profit for Writers and Readers

Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity to learn about the author and what makes a person undertake the challenge of writing a book. If you're a reader, you can delve into background information about the book. If you are an aspiring author, you can learn from another author's experiences. Every book signing is an opportunity to learn-without obligation to buy anything.


How a Book is Born: One Author's Story

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. The saying goes if you write a short story or article every day, at the end of a year you'll have a book--a big book at that! But then, why think so big?


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