Extend Your Book's Life With a Sales Letter

Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.

Online Book Promotion Beats Traditional Seven to One - Part 2

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. While you may have a success or two, but most of your efforts will bring poor product sales. Ask yourself right now, what is working for me? What is not? Compare the traditional methods with online.

Book Events - Make Yours Successful

A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and budget allows. But, no matter who's making the arrangements, there are five key ingredients to making the event a success:

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top 10 tips to make your flyer stand out from the crowd.

Top 10 Tips for Book Titles that Sell Well

Your reader will spend 4 seconds on your front cover. Check and correct a too long, too clever, too general, or too dull title. Does it include a major benefit? Remember, most people buy your book based on its cover. Make your title sizzle.

Interview with Book and Marketing Coach-Judy Cullins - Part 2

Getting your questions answered by a pro will save you weeks and months of wasted time going in the wrong direction. Use these answers from an interview with Judy Cullins to catapult your book and business sales.

28 Reasons Why Publishers Will Buy Your Book

Knowing the reasons why publishers buy books can help you create your marketing strategy for your book. Here are 28 reasons why publishers buy manuscripts to help you sell your book.

Sell Your Book with Pennies

Create readers for life using a penny jar.

Copywriting 101 - Creating Copy That Sells

Before you can create response-pulling copywriting for an effective sales campaign you must research your target market thoroughly. And effective market research requires that the copywriter have available as many intimate details about the target audience as possible...

Copywriting Tips - The Offer

When doing copywriting, how you construct your offer may mean the difference between making and not making the sale. This article is going to give you some tips on how to juice up your offer.

Targeted Copywriting For the Web - 7 Key Steps to Excell at Copywriting For the Web

Search engine optimization is very important for online success of all web sites. This is the reason that targeted copywriting for the web is becoming more and more important for the online marketers. Many people have this natural talent of writing...

5 Ways to Avoid Hype in Your Copy

The best way to avoid hype is to genuinely connect with your prospect through prewriting research AND respect. You'll be rewarded with customer loyalty and many more sales.

Gary Halbert and Me

The Halbert Index is a totally unique way of classifying people. To be at the top of the Index you must have - read the rest of the story here.

3 Simple Steps To Finding Your Client's USP

Everyone needs one. Not everyone has one. It's your job as a copywriter to MAKE SURE your clients get one. It's the Unique Selling Proposition (USP) - the single thing you tout that sets your clients apart from their competition.Yet discovering a truly unique selling proposition is daunting and rare. Here are some straightforward tips to help you make your client's marketing message stand out in a crowd.

Copywriting for the Web - 6 Steps to Copywriting for the Web

Copywriting for the web is a very interesting job. People who are interested in writing and who have a creative mind are very much interested in doing this kind of work. Writing is creative in nature. But when you are writing for the web...