The Mind Reader

Anticipating your client's needs is paramount to the success or failure of your business. Do you practice seeking to understand what your customer needs?

The Copywriter and the Seven Deadly Sins

You must avoid the Seven Deadly Sins in your copywriting. But you can make them work for you to sell your product.

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Muhammad Ali, Gary Halbert & Me

How the most embarrassing week of my life turned into a source of big financial success. This is a lesson on how to leverage headlines.

You're a Copywriter - What Brand are you Promoting

As a copywriter, your job is to promote other people's products and brands. But as a freelance worker, YOU are the brand. If you don't promote your own brand, you won't beat the competition.

Freelance Copywriter Secrets: Pile On The Benefits Until They Can't Say No

When a reader sees a sales letter with a long, long list of benefit statements in bullet point form, the effect is very positive. As they read through all the reasons why they should do business with you, their minds cannot come up with objections fast enough. Resisitance crumbles in the face of such amachine-gun fire of benefits.

Myths about Writing and Writers

Despite the fact that people write in different ways and with different styles, we all have some misconceptions floating around. These ideas can get in your way when you're trying to write, so take comfort in knowing they're not true.

Cut! Why Editing Is Your Best Friend

While the hardest part about copy writing can be starting the task, the most important part of writing is the editing process. Once you've put all the words on the page, your job is only beginning! You have a document full of good stuff, but without an edit, it's only a rough draft.

The Principle of Consistency: A Powerful Persuasion Tool for Copywriters

How a complete stranger revealed firsthand the enormous power of consistency in persuasion.

The Web Copy Overhaul in 10 Easy Steps

Is something wrong with your web copy? Aside from the obvious, like grammatical and spelling errors, how would you know? Start by searching your traffic stats for these telltale signs:

Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments

A single, very simple formula governs whether you will write successful advertisements or web copy: benefits = sales. The more, strongly worded benefit statements you come up with to describe your product or service, the better copy you will write. Can it be any simpler? Learn 7 ways to write more powerful benefit statemetns and look at what you sell in a whole new light.

Copywriting - Writing a Sales Letter

A problem that is prominent in most sales letters is that the writer attempts to cater for every possible consumer. This is particularly prominent in the B2B market where companies claim that their product/service is suitable for a wide range of businesses – big/small and from any sector you could possibly think of.

How Many Pages Are There In Your Sales Letter?

Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...

Freelance Copywriter Secrets: The Most Famous Ad In History

Learn what made the most famous ad in history so successful. These steps detail how this ad pulled in record-breaking sales, what the copywriter did to appeal to readers' strongest emotions and desires, and how you too can write great copy by imitating this formula.

How to Find the Best Copywriter

Written Communication is very important in business whether you are writing manuals, sales letters or marketing with articles. If your company is engaged in any of these types of activities then what you need is a very good copywriter.