Freelance Copywriter Secrets: 5 Ways To Make Your Copy Scannable

You have no more than 3 seconds to grab your readers' interest. Never assume they will slowly read through your copy from front to back. Instead, assume they will scan it over in about 3 seconds. You have to write copy with scanning in mind. Learn 5 ways to use those fleeting 3 seconds to grab your reader's interest.

Freelance Copywriter Secrets: Sell More With Cliffhangers

You too can write cliffhangers to keep your readers turning pages on your sales letter or scrolling down your web page. With cliffhangers you keep readers in suspence and keep them reading your copy. Learn how to apply this notorious trick used by Hollywood scriptwriters to write irresistible marketing materials.

Why Should A Business Hire A Freelance Copywriter

Why should a business hire a freelance copywriter instead of a staff writer? This is why.

4 Ways You can Use Ghostwriters to Immediately Create Profits for Your Business

Never spend weeks, months, or years trying to sit down and write your own (quality) information product when you can just hire a ghostwriter! Believe me, that's what the pros are doing. It's time for you to start learn how to use them too.

Writing for Clarity: 4 Surefire Ways to Maintain Your Focus

Losing focus can really dilute the power of your writing. Whether you're writing for the general blogosphere, an email to a client, or for any specific audience, knowing how to keep your text centered on your point brings that point into sharper focus.

Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments

A single, very simple formula governs whether you will write successful advertisements or web copy: benefits = sales. The more, strongly worded benefit statements you come up with to describe your product or service, the better copy you will write. Can it be any simpler? Learn 7 ways to write more powerful benefit statemetns and look at what you sell in a whole new light.

Freelance Copywriter Secrets: Build Your Brand From Scratch, Again

Your brand is the most important thing your business owns. Try selling any product or service without a brand and you might as well try running uphill with cement blocks attached to your shoes. Learn how to create a steller brand identity or keep an existing brand alive, well and growing.

Copywriting - Writing a Sales Letter

A problem that is prominent in most sales letters is that the writer attempts to cater for every possible consumer. This is particularly prominent in the B2B market where companies claim that their product/service is suitable for a wide range of businesses – big/small and from any sector you could possibly think of.

How to Work With a Ghostwriter

Want to build your reputation as an expert in your field? Want to make business and new clients come to you? The easiest, fastest way to raise your profile in your industry is to write a book or a series of articles. But, who has the time? Working with a ghostwriter may be your answer. Find out how to work with a professional ghostwriter to produce articles or a book that can put your career into the top tier of your field.

Copywriting is an Art and a Science

Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing.

How to Find the Best Copywriter

Written Communication is very important in business whether you are writing manuals, sales letters or marketing with articles. If your company is engaged in any of these types of activities then what you need is a very good copywriter.

Simple Copywriting Secret Makes Your Ads More Profitable Without Increasing Sales Or Raising Prices

Would you like to increase the profits of every ad you write...without making any extra sales and without adding even one penny to the price of what you're selling? Then consider this:

Freelance Copywriter Secrets: You're Really Just Selling Aspirin

Getting too bogged down in your writing? Find out the one simple sentence you can say to yourself to put you back on track. This one idea will help you write better, clearer and more persuasive copy than ever before.

Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 3)

Find out what a great testimonial looks like. In this third in a series of how to turn customer feedback into written testimonials for your advertising and marketing materials, you will learn an easy formula for molding those nice things your satisfied clients say into short pithy testimonials that pack tons of power.

Build A Meaty Copywriting Swipe File Full Of The Best Ads Ever Written...For Less Than $50

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads? A swipe file that contains not only long copy ads...but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads? And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?