Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments

A single, very simple formula governs whether you will write successful advertisements or web copy: benefits = sales. The more, strongly worded benefit statements you come up with to describe your product or service, the better copy you will write. Can it be any simpler? Learn 7 ways to write more powerful benefit statemetns and look at what you sell in a whole new light.

Your Customers Don’t Care About You

When your customers or potential customers come to your website, they don’t really REALLY care about you. This is the sad honest truth about marketing via a website. I’ve been asked about marketability via a website before and till today, I still feel that in order to sell something to someone you don’t know (or someone who doesn’t know you) via a website, words do the work. Not the color scheme, the pictures and certainly not the flashy stuff that you have to pay through your nose to come up with!

How Many Pages Are There In Your Sales Letter?

Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...

Why You Need a Copywriter and You Don't Know it Yet

Spending a few dollars up front with a good copywriter or editor makes a lot of sense for sales down the road. Saving a few dollars now can cost you hundreds if not thousands of dollars in the future in lost sales.

Freelance Copywriter Secrets: How to Write Copy When You're Stuck

Learn to use SWOT Analysis to trigger ideas and make the words start to flow, when you can't think of a thing to write about.

Build A Meaty Copywriting Swipe File Full Of The Best Ads Ever Written...For Less Than $50

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads? A swipe file that contains not only long copy ads...but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads? And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?

Freelance Copywriter Secrets: Honesty is Good For the Bank Account

Learn how to turn your product's shortcomings or your competitor's strong points into powerful selling tools for your own offering. Learn a technique that will increase your credibility in the eyes of prospective customers, grab their interest all the way to the end of your ad, and position you as the owner of your own niche.

Freelance Copywriter Secrets: Is Your Website Doing Its Job?

Is your website producing a great return on your investment, or does it just sit there taking up space? Most businesses spend a lot of time and money putting up their sites, but all too often they make these glaring mistakes that limit the profitability of this potentially valuable tool.

Write on Target: Copywriting Strategies that Get Results

It's easy to write persuasive copy. You just have to be willing to see your customers as people rather than sales targets and work back from there.

Freelance Copywriter Secrets: Laying the Groundwork to Write Great Copy

Like any other area of life, your copywriting can be greatly improved by the proper preparation. But more importantly, laying a thorough groundwork BEFORE you start to write can often shorten the time it takes to write your ad, web copy or direct mail piece. And in the end, your preparation actually makes a better result with stronger, more compelling copy that pulls in more customers and sales.

Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter

Honest, a corporate newsletter distributed to employees does not have to be boring. You can accomplish your goals to inform employees AND make it interesting. Here are some ideas borrowed from the toolbox of great speechwriters you can use for internal corporate communications.

Freelance Copywriter Secrets: Don't Discount, Add Value

Be very careful before you offer a discount, it cost you a lot more than you expect. Find out how to add value instead, and watch your profits (and sales) go way up.

Freelance Copywriter Secrets: 3 Lessons From A Marketing Superstar

Jeffrey Fox is truly a marketing superstar. Find out some of his simple rules for excelling in your area of marketing and become a superstar in your own field.

Freelance Copywriter Secrets: Writing The Before & After Formula

Telling a story can be a powerful way to write compelling ad copy, web content or direct mail pieces. Learn how to write one of the most powerful story formulas of all: the Before and After scenerio.

The Purpose and Practice of Writing Successful SEO Articles

When it comes to writing quality SEO articles, keep your visitors in mind first. It's a strategy Matt Cutts recommends.