Build A Meaty Copywriting Swipe File Full Of The Best Ads Ever Written...For Less Than $50

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads? A swipe file that contains not only long copy ads...but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads? And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?

Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 1)

Learn why you must use testimonials in your ad copy, web content, white papers or direct mail. Testimonials build massive credibility, cause readers to transfer trust from the third party endorsing your product to you, provides evidence for your claims and enlists the persuasive power of social proof to turn readers into YOUR customers.

Freelance Copywriter Secrets: Can White Papers and Image Ads Get Along?

Can an image ad that is trying to convey a dignified brand still make use of direct response methods? Without sacrificing the dignity and brand image the ad is trying to convey, offering a white paper can not only further those goals of projecting a high-end image, it can also create new business, new clients and generate a list of opt-in prospective clients.

Freelance Copywriter Secrets: Removing Readers' Mental Barriers

If someone needs and wants what your product can do for them, they will buy it. Right? Actually, wrong, unless you can identify their mental barriers such as skepticism, lack of awareness of their need, lack of urgency to solve a problem or the feeling that your product is just like everyone else's. This article shows how to remove those barriers people have erected in their minds, so they will buy the product that truly benefits them.

Freelance Copywriter Secrets: Nine Ways Newsletters Pull In New Business

Newletters can be an exciting - and powerful - way to generate new business. Find out how to create huge profits with newsletters.

The Purpose and Practice of Writing Successful SEO Articles

When it comes to writing quality SEO articles, keep your visitors in mind first. It's a strategy Matt Cutts recommends.

Ad Copy: Wiggled, Drilled and Extracted

Freelance copywriter relates experience working for a local dental clinic and getting his copy passed by a the no-USP regulatory board. A real-life snippet to inspire, entertain and guide other working copywriters or copywriter-in-traiing.

Press Releases -- How to Write Them

This article looks at what a press release is. It shows the reader how to write effective press releases for both the offline (newspapers and magazines) and online (email press releases) worlds.

Why Hire A Copywriter?

Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself? After all, it's only writing, and everybody knows how to do that, don't they?

Content Writing India and Its Importance

Content writing is nothing but writing for the web. Ironically, it sounds easy but to be honest it is not. It is not only lucrative but also a time and brain consuming job.

What Does a Copywriter Do?

I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' - at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. So what does a copywriter do, George?

Homograph, Homonym, or Homophone?

The rules say that no two words have exactly the same definition. Yeah, right. Try looking up homonym or homophone. This article may be a small step toward making the meanings clearer.

How To Write Headlines That Grab Your Prospect's Attention

Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If it succeeds, your marketing has a chance. If it fails, your marketing is over before it ever began.

Really Good Word Usage -- No. 23: Writing Isn't Talking Unless You're Writing Talking

A written word and a spoken word may be the same word, but you can't always write the way you speak if you want to be considered a serious writer.

Basics of Writing a Winning Sales Letter

How to write a sales letter that really pulls