Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter

Honest, a corporate newsletter distributed to employees does not have to be boring. You can accomplish your goals to inform employees AND make it interesting. Here are some ideas borrowed from the toolbox of great speechwriters you can use for internal corporate communications.

Freelance Copywriter Secrets: 10 Steps to Writing a Powerful USP

A great Unique Selling Proposition (USP) creates an entirely new category in which you can be the biggest (or better yet, the only) fish in the pond. With a great USP you OWN your own category and no one else can compete against you.

Freelance Copywriter Secrets: 3 Lessons From A Marketing Superstar

Jeffrey Fox is truly a marketing superstar. Find out some of his simple rules for excelling in your area of marketing and become a superstar in your own field.

How Not To Sell Online - Copywriting

Do you want to have an online business that makes no sales? One way is to have bad copy on your pages. If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them online, perhaps your copy is not what it should be.

Brochures That Work

An in-depth look at how to write an effective brochure. People must want to read and keep your brochures. This article shows you how to achieve this.

What Does a Copywriter Do?

I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' - at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. So what does a copywriter do, George?

Simple Little Copywriting Trick Guarantees People Read Your Ads

If you would like to learn an almost fool proof way to get people anxiously and eagerly reading your ads, then this article will show you how.

Homograph, Homonym, or Homophone?

The rules say that no two words have exactly the same definition. Yeah, right. Try looking up homonym or homophone. This article may be a small step toward making the meanings clearer.

Invite Your Personality Into Your Sales Letter

Your prospects don't want to hear from a robot, they want to hear form you. you must invite your personality into your sales letter if you want increased results.

6 Things You DON'T Need, WON'T Get (and Will NEVER Pay For) if You Hire a Virtual Copywriter

A virtual copywriter appears when you need her, and vanishes when you don't. With a virtual copywriter, the amount of hours or projects you book is entirely in your control. If for some reason your virtual copywriter displeases you or vice versa, you can sever all ties at any time, and everyone will recover fairly quickly. You can't beat this relationship of convenience, designed to give you ALL of what you need, and NONE of what you don't need.

Basics of Writing a Winning Sales Letter

How to write a sales letter that really pulls

Learn Copywriting Quickly And Easily With This Top Copywriter's Unique Secret

A couple years ago I interviewed a copywriter named Joe Vitale, one of the world's top copywriting experts. And one of the things we talked about was how to learn the craft of copywriting. Such as tips and tricks he knew of that would help someone learn how to write a decent ad quickly and easily.

Pack Your Copywriting Business With New Clients Fast By Using This Simple Secret

If you are a copywriter who wants to start attracting dozens - even hundreds - of new leads and clients, then this article will show you how.

Multiply Your Copywriting Response Fast - With This Mail Order Millionaire's Little-Known Secret

Most people find this hard to believe, but there are times when going to a lawyer with your ad or sales letter will make you more money. I know that sounds strange, but it's true. Take, for example, this mail-order millionaire I recently interviewed, for example.

World Class Copywriter Reveals How To Write Killer Headlines Without Struggle

Back in 2004 I was able to get an interview with world class copywriter Brian Keith Voiles and pick his brain about some of the things he does to write his record-shattering ads and sales letters. Without a doubt, the most practical secret he shared with me was how he creates headlines.