What Does a Copywriter Do?

I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' - at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. So what does a copywriter do, George?

The Curse of the Freelance Copywriter

This article looks at what he (affectionately) calls 'The Freelance Curse' and he describes how he dealt with it - without the aid of a witchdoctor. Professional Writing of any kind is a big commitment. It’s an amazing feeling to have your words published, to find your own name nestling at the top of the Google search results. Yet, writing can also be very hard, time consuming and often rather frustrating...

How To Write Headlines That Grab Your Prospect's Attention

Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If it succeeds, your marketing has a chance. If it fails, your marketing is over before it ever began.

Mastering Copywriting - How to Write an Article Just Like a Professional

If you need content for your website or ezine, you might think that you need the services of a professional copywriter. Sure, hiring a professional copywriter is great if you can afford it, but if you can't, then you'll need to write the articles you need on your own. The good news is that it's not as difficult as you might think! By following a few basic rules, you can write articles just like a professional copywriter.

Learn to Write Ad Copy

You've always wanted to learn ad copywriting, to make big money writing ads, radio and TV spots. Here are a few closely guarded secrets to successful ad copy. What to say and what to avoid. In short, how to craft a compelling ad that sells.

World Class Copywriter Reveals How To Write Killer Headlines Without Struggle

Back in 2004 I was able to get an interview with world class copywriter Brian Keith Voiles and pick his brain about some of the things he does to write his record-shattering ads and sales letters. Without a doubt, the most practical secret he shared with me was how he creates headlines.

Writing for the Web

Writing for the web is the same as any other type of writing, except that it's different. That is, web readers expect the same quality of writing as print readers do, but they want it presented differently. The best way to attract customers and keep them coming back for seconds and thirds is to serve up website content that is satisfying and visually appealing.

The 2 Most Common Mistakes When Writing With Keywords

There are two mistakes almost every amateur search engine copywriter makes. Let's take a look at each one.

Kick-Start Your Copywriting Career In 24 Hours Or Less

If you are a copywriter looking to get your feet wet -- and don't know where to turn or how to get started -- this article will give you two simple ideas you can run with today and be making money by tomorrow.

Do You Know What You Are Really Selling?

Are you selling a product or service? Well, if you answer yes to this question then don't be surprised if you sit down and write a sales letter for it only to have no sales. Strange as it may seem you are NOT selling a product or service...

Copywriting to Cash!

Learn 4 techniques that were hidden from you since a long time ago...

Is There Really a Difference Between Online Copywriting and Copywriting for Print?

Is copywriting just copywriting? Is there really a difference between writing online and writing for print? You bet there is! Read on to discover some of the differences.

Freelance Writers: 3 Ways to Start Making Money Within One Week – Guaranteed!

If you're a freelance wrtier, there are a few ways on the Internet where you can start making money right away – as in, within one week. Following are three.

A Copywriting Lesson from Your Uncle

Is it me, or does every family have one of those suave, storytelling uncles? Let's give him a name, let's call him your slick Uncle Rick. He's been around the block a few times, he's seen some things in his lifetime. The old Tomcat's got a story to tell, and any pair of ears will do.

Copywriting: Designer-Friendly Copywriters

Copywriters and designers are different animals. That's why I asked some designers I know how we can be designer-friendly copywriters. Here's what they came up with...