Copywriting: Designer-Friendly Copywriters

Copywriters and designers are different animals. That's why I asked some designers I know how we can be designer-friendly copywriters. Here's what they came up with...

How to Write a Super Sales Letter

On the Internet you don't have the benefit of face-to-face contact. So asking people to hand over their credit card is challenging to say the least. Even if you have loads of regularly traffic due to effective and consistent marketing it still won't do any good if you haven't properly developed your sales pitch.

What is a Ghostwriter?

Do you believe in ghosts? They are mostly unseen. Unnoticeable. And believe it or not they are moving behind the scenes in the publishing industry. If you’re lucky you might catch a fleeting glimpse. They are officially called ‘ghostwriters’.

How to Choose a Reputable Search Engine Optimization Content Writer

Choosing the right Search Engine Optimization (SEO) content writer can be a challenging task, because there are so many different styles and writers from which you can select. However, you don’t want to just select any SEO content writer, because you need to make sure that the job is done right.

Copywriting for Non-Copywriters: Use Headlines to Select Your Audience

I'm guessing you're interested in copywriting, but don't consider yourself a copywriter. If I'm correct, don't go thinking I'm psychic. I simply used my article title to select my audience. You can too.

Explode Your Copywriting Response Instantly - By Adding This One Simple Little Thing To Your Ads

If you're struggling with people not responding to your ads and sales letters...or if you just want to give yourself a quick burst of sales...then this article will show you how.

How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece

As a copywriter and marketer, I love to collect direct mail, magazine, newspaper, email, and even radio and television ads. And the other day I got a piece of mail that was just awesome. It did everything in a way that left me shaking my head in disbelief. But there was a problem with it. A problem that -- despite how great the ad was -- will probably cause this particular promotion to flop.

Why Hiding Your Copywriting Projects Results In More Money In Your Pocket

One of the best ways to beef up the effectiveness and overall response of all your ads, sales letters and marketing promotions -- no matter how big or small -- is to actually not look at it.

Childishly Simple Copywriting Secret Drives Up Your Response Almost Overnight

If you want to have an immediate edge over your competition in every ad you write, then this article will show you how.

Blast Your Copywriting & Marketing Profits Into Outer Space...By Answering These Three Questions

If you are interested in exploding the profits of all your marketing promotions...and dramatically driving up the response of your copy...then you need only ask yourself the following three questions:

Becoming A Freelancer

One very popular and common way of earning income is becoming a freelancer. Literally thousands of people every day choose to become their own boss by working as a freelancer.

How To Edit Copywriting In A Way That Makes Your Marketing Promotions Irresistible To Read

If you want to make editing your sales letters and ads both extremely easy on yourself and better for your overall response, then this article will show you how.

Special Copywriting Close Makes Even Ordinary, Deadly Boring Guarantees Exciting And Dramatic

If you want your ads and sales letters to end with a loud, powerful bang -- instead of a limp, whispering thud -- and scoop up significantly more orders and sales in the process...then this article will show you how.

How To Write Money-Making Copy

Want to make money from copywriting? Here are three steps that will help writers to get it right, every time.

Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You

Not long ago, I got a sales letter that -- while extremely well written and was selling a very high-quality product -- committed a truly stupid marketing mistake. A mistake that probably cost the company running the ad a TON of money in lost sales. What was this mistake?