Copywriting 101: How to Get Your Customers to Take Action

Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier then you think.)

Don't Take Your Writing So Seriously!

Lighten Up The Tone OF Your Writing

Choosing The Right Writer!

Discover the 7 essential things to look for when you're hiring a copywriter to help you boost your sales.

Web Site Copywriting for Search Engines - Keywords

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?

Simple Copywriting Tip Lets You Breathe New Life Into Dying Sales Letters

If you have an ad that just isn't pulling as well as it ought to be (or if it's not pulling at all), then here's something you can do before you throw in the towel and move on to something else.

Becoming A Freelancer

One very popular and common way of earning income is becoming a freelancer. Literally thousands of people every day choose to become their own boss by working as a freelancer.

Rarely-Used Copywriting Secret Makes Crazy Promises And Claims In Your Marketing Seem Believable

If you'd like to know how to make almost every single claim in your ads seem more credible and believable - no matter how crazy they may sound - then listen to this.

How To Edit Copywriting In A Way That Makes Your Marketing Promotions Irresistible To Read

If you want to make editing your sales letters and ads both extremely easy on yourself and better for your overall response, then this article will show you how.

Copywriting Secret of Late Marketing Genius Makes Complex Products & Services Seem Monkey-Simple

If you'd like to know how to make something that looks complicated sound simple and easy to use in your copy, then listen to this.

Rare Copywriting Secret (Used Only A Few Times In History) Leaves Everyone Riding Your Coattails

If you'd like to know a way to explode the response of your copy...with even your savviest competitors riding your coattails for years into the future...then here's how a few smart businesses have done it in the past. And why you can do the same thing today with the information in this article.

Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You

Not long ago, I got a sales letter that -- while extremely well written and was selling a very high-quality product -- committed a truly stupid marketing mistake. A mistake that probably cost the company running the ad a TON of money in lost sales. What was this mistake?

Build Trust through Copywriting - Part One

Find out how product content can build trust in a retailer’s brand and directly affect purchasing behavior.

Website Copywriter Tips: Web Copy Sabotage

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.

Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 2 of 2

Copywriters today can make their hometown a world headquarters with clients not caring if you're based in Vancouver, BC, Canada, like myself, or halfway around the world. Sounds great, but what about when it comes to getting paid?

Copywriting: Specialize For Your Own Sake - Part 1 of 3

Specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. Sound too good to be true? Just listen to what other copywriters are saying.