Power Words That Differentiate You and Increase Sales 2-3 Times

I have looked and looked for power words for my advertising. They weren't out there in someone's list, they were right there in front of me. Here's how to find your most powerful advertising words ever and they will be your own.

5 Sales Letter Tips To Explode Your Conversion Rate

Valuable tips on copywriting, writing sales letter, increasing your conversion rate, and improving your internet marketing and online business, and more.

Persuasive Writing Strategies That Grab the Readers Attention and Get You Results

Learn the secrets to writing persuasive articles that powerfully influence and get you the results you want.

How To Price Your Copywriting Services: Give Discounts And Rewards, Don't Lower Prices

If you're wondering how to price your copywriting services, consider rewarding your clients. You should rarely opt to lower your rates, or discount them. There are a couple of important reasons not to discount.

Should You Write a Long-Copy Ad or Keep it Short?

Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with information? The truth is, the reason people read ads has nothing to do with copy length.

The Best Place to Put SEO Copy on Your Web Page

Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction.

Incredible Copywriting Secret of a 480 lb Woman Who had to be Surgically Removed from Her Couch

Not long ago there was a news story about a 500-pound Florida woman whose flesh was literally stuck to the fabric of her couch from not moving in 6 years. It was a sad and gruesome story (the lady died). But...from a purely copywriting point of view...it was also kind of useful in a way. Here's why:

Online Copywriting - When Humor Can Hurt!

Avoid the temptation to be clever or funny at all costs when are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off without it. Here's why...

The #1 Strategy For Writing Excellent Copy

This is an easy way to get your sales letter ready for your website in record time.

Secret Formulas for Writing Headlines That Sell

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!

Afraid your concepting abilities aren't up to snuff? Buddy up with a pro to gain confidence and increase the chances of your copywriting success!

Internet Copywriting - Make Your Offer Irresistible!

Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

Get Your Copywriting Career Started Fast -- Without Any Contacts, Testimonials, Or Even A Portfolio

Ben, I've studied dozens of copywriting books, have hundreds of 3X5 index cards filled with headlines and marketing ideas, I read The National Enquirer every week, I've studied Schwartz, Collier, Caples, Halbert and Carlton. I write out ads long hand every day, over and over again. But I just can't seem to get a client. What do I do?

Copywriting for Sales - Understand Your Audience's Wants and Desires!

Do you know your target audience's needs, wants, and desires? If not, how do you know you are marketing to the right target audience? In this article I'll discuss why understanding the needs, wants, and desires of your target audience is important if you want to make sales.

Website Content Review; Writing Copy is Not Easy

For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy.