How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!

Afraid your concepting abilities aren't up to snuff? Buddy up with a pro to gain confidence and increase the chances of your copywriting success!

The Not-So-Mysterious Art of Getting Clients

Getting clients doesn't have to be complicated. Here are three simple approaches that really, really work.

Get Your Copywriting Career Started Fast -- Without Any Contacts, Testimonials, Or Even A Portfolio

Ben, I've studied dozens of copywriting books, have hundreds of 3X5 index cards filled with headlines and marketing ideas, I read The National Enquirer every week, I've studied Schwartz, Collier, Caples, Halbert and Carlton. I write out ads long hand every day, over and over again. But I just can't seem to get a client. What do I do?

How To Supercharge Your Profits By Making One Small Change

First of all, you have to believe without any doubt in your mind that what you're selling is in fact going to help the customer, that it is going to improve and enrich the customer's life...

Follow the Basics of Copywriting to Reap the Benefits

What you say about your product is what the customers know about your product. So say favourable things about your product, emphatically!

Ad Copy Secrets

Some simple tips that make your ad copy

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 6

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this last article he wanted to know if how he collated his mail package would make any difference to the response he gets…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Humdinger Headlines That Get Attention

Your headline has to grab your reader's attention. If it doesn't, chances are he or she will not read any further.

What's In A Word

Keywords in Ad's, search engine submissions are crucial to your response, so this is where the effect of a word has as much importance as its meaning.

11 Tips for Stronger Writing

Sooner or later, every business owner, executive, and entrepreneur has to communicate in writing. Good writing can enhance your reputation, and poor writing can hurt it! Here are some quick tips to strengthen those important skills.

Words That Are Like Magnets to Money

Tips on how to writw killer sales copy.

UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them

We’ve all seen them plenty of times. Frankly, once is too many. Copy clich?s are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK – and the reasons why you should never use them.

Writing Business Letters - Tutorial 1: Letter Format

Many people seem to have difficulty writing business letters and it's mainly because they haven't been shown how. This first article, in a series of articles, describes a common layout format for business letters for any business.

How to Write a Sales Copy

Don't miss this vital information... on how to write a sales copy!