Website Content Review; Writing Copy is Not Easy

For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy.

How To Avoid Putting Your Prospects On The Defensive!

The last thing you want to do is put your prospect on the defensive, and if you're not careful about what you're saying in your sales copy, you WILL do this -- especially if you aren't aware of what to look out for!

10 Questions that a Copywriter Should Ask you Before the Start of the Project

Looking to hire a copywriter, then these are the questions that the copywriter must ask you at the start of the project. Apart from really the obvious questions like 'How much will I be paid', 'what is the time frame of project completion'.

Small Business Marketing Idea #1: Copywriting Secrets Newspapers Don't Want You To Know

A tremendous mistake I see most small business owners make in their marketing, advertising and copywriting is revealed in this article. If you can fix this one problem your profits will increase greatly. Want your gross to look more like your net? Read this article now!

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 5

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fifth article he wanted to know how to make sure his order form didn't 'kill the sale'…

11 Tips for Stronger Writing

Sooner or later, every business owner, executive, and entrepreneur has to communicate in writing. Good writing can enhance your reputation, and poor writing can hurt it! Here are some quick tips to strengthen those important skills.

How to Write Profitable Web Content

Niche Marketing success depends upon the quality of your web cotent. Here's three website article writing tips that presells for profits.

Words That Are Like Magnets to Money

Tips on how to writw killer sales copy.

How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the letter relevant to an issue. This is not that complicated, if you remember one cardinal rule: See yourself as providing information, and not selling your work.

Public Service Announcement (PSA) Radio Copy Writing Success

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we believe the answer is yes. Why? Because a good commercial, is a good commercial. Period.

How to Write a Sales Copy

Don't miss this vital information... on how to write a sales copy!

It's A Dog-Eat-Dog World In The Freelance Work Marketplace

The Trials and Tribulations of Finding Writing Work in the Freelance Work Marketplace There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites available. There are a ton of them to choose from. Take Elance.com for instance, it is the site that I am known as a “service provider” and it's where I get most of my writing projects. While I do also have offline clients, mostly corporations, Elance is a good supplement to my writing business.

Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML

If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: you don't know HTML. The good news: thanks to the many HTML editors available for use on the web, you don't need to know HTML.

Hiring a Good Content Writer

Choosing a good content writer is as important as choosing a good web development and marketing team. Creating a website is a one time affair, but it is after all your content that addresses the basic needs of your visitors and makes then do business with you.

Battling Internet ADHD: Ten Tips for Writers

Get your Web copy read. These ten tips will improve your Web writing skills.