Ad Copy Secrets

Some simple tips that make your ad copy

Ad Copy Tips

Tips to create a responsive salesletter

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 3

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this third article he expressed concern about the effectiveness of long Sales Letters …

10 Tips for Clear Content on Your Association's Web Site

Does your association’s mission include educating the public or your members? Your web site leads the charge! Here are ten top tips for keeping your web content on target.

Why Writing a Sales Copy in Hurry Can Be the Most Creative

Copywriting tips and strategies

How to Write a Sales Copy

Don't miss this vital information... on how to write a sales copy!

How to Be a Freelancer in Demand: Become a Busy Client's Best Friend

What is the one thing that almost all good clients have in common? How can you use this to delight your clients and keep them coming back for more? It's surprisingly simple and surprisingly effective.

It's A Dog-Eat-Dog World In The Freelance Work Marketplace

The Trials and Tribulations of Finding Writing Work in the Freelance Work Marketplace There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites available. There are a ton of them to choose from. Take Elance.com for instance, it is the site that I am known as a “service provider” and it's where I get most of my writing projects. While I do also have offline clients, mostly corporations, Elance is a good supplement to my writing business.

5 Reasons to Kick Your Ghostwriter to the Curb

With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.

Predictable Sales Growth - The More You Tell the More You Sell

“The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print” If you know how to create powerful, compelling headlines and why they are so important to your letter or advert you are already on the road to success because now you’ve got your prospect’s attention – he’s curious, intrigued or just plain nosy – it doesn’t matter - you’ve got him hooked. But you’ve got to keep him on the hook. He’ll be like a wriggling fish, if you don’t keep his attention he’ll just ‘drop off’ and go do something else.

Battling Internet ADHD: Ten Tips for Writers

Get your Web copy read. These ten tips will improve your Web writing skills.

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.

7 Essential Tips for Reviewing Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications.

What Is Persuasive Copywriting And How Can It Help Your Business?

For those looking to begin their freelance career, they will need to possess truly powerful words - persuasive copywriting words.

How 'Cliffhanger' Paragraphs Capture Readers

Here's a way to keep readers interested in upcoming letters or correspondence.