Battling Internet ADHD: Ten Tips for Writers

Get your Web copy read. These ten tips will improve your Web writing skills.

The Importance of A Website Copywriter

Good writing is an essential part of the success of any website.

7 Essential Tips for Reviewing Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications.

Copywriter Trick Unveiled: How to Write Better Copy Faster

I'm going to share with you a method guaranteed to get your copy razor sharp in a hurry.

How To Take Your Freelance Writing Chances

Ensure you make a good impression with each and every freelance job you do. Find out how, here.

How To Become A Freelance Copywriter In New York

For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start working. In fact there may be no better place, actually.

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Before you write a single word of copy you must define your product or service using features and benefits if you want to really connect with your reader. (When I’m trying to get my features and benefits to poke their heads out, I like to write by hand. I think there’s a connection between the brain and handwriting.)

What A Ghostwriter Needs To Do To Earn Top Dollar

All the insider secrets you need to cash in as an online ghostwriter.

Writing for People and Search Engines

Make both the search engines that crawl your site and the people who read your site happy with these tips.

How to Build Benefits from Features Fast and Easy with the Solution Approach

Every marketer gets the advice: Sell Benefits Not Features. The concept is important but it confuses a lot of people. In this article, you’ll discover exactly what it takes to build a strong-selling benefit list from features. Using the Solution Approach, it’s fast and easy.

The Second Most Important Element of Your Ad... after the Headline

The average person who sees your ad, gives it a few seconds at best before flicking to the next ad. So when you manage to capture somebody's attention with a headline... you absolutely must follow it up with...

5 Deadly Copywriting Mistakes That Kill Sales

Are you making these 5 common mistakes in your ad or website copy that kill your sales? Expert Copywriter Ray Edwards provides guidelines for correcting the most common copywriting mistakes quickly and easily.

11 Ways to Get an Editor's Attention

Want to see more of your press releases in print? Listen to this advice from a former editor.

Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?

Long Copy vs. Short Copy... If You're Still Debating This, You're Missing The Point!

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.