How 'Cliffhanger' Paragraphs Capture Readers

Here's a way to keep readers interested in upcoming letters or correspondence.

Who is Your Customer?

Knowing who will buy your product or service is a vital step in writing effective advertising. Write your next ad to only one person.

Copywriting: Engage Prospects By Involving Their Senses

It's much easier to get emotionally involved with copy that stimulates your senses. And copy that gets prospects emotionally involved sells.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy...

7 Steps You MUST Take Before Writing a Word of Copy!

One of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% - 70% of my time PREPARING to write copy. If you don't do your homework, the chances go up exponentially that your copy will fall flat on its face. Use this simple checklist to get you prepared for writing your own sales copy.

The Second Most Important Element of Your Ad... after the Headline

The average person who sees your ad, gives it a few seconds at best before flicking to the next ad. So when you manage to capture somebody's attention with a headline... you absolutely must follow it up with...

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

How do you grab a prospect's attention in your printed materials or on your website? You must use headlines that appeal to those prospects. Here are 8 tips to make sure your headlines get the message across (and keep the prospects reading).

5 Deadly Copywriting Mistakes That Kill Sales

Are you making these 5 common mistakes in your ad or website copy that kill your sales? Expert Copywriter Ray Edwards provides guidelines for correcting the most common copywriting mistakes quickly and easily.

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul.

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has capture the attention of your readers, speak to their individual needs, give good reasons why your prospects can trust you, communicate your offer succinctly and clearly, and encourage your prospect to act now. But more than that, it has to sizzle.

Long Copy vs. Short Copy... If You're Still Debating This, You're Missing The Point!

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.

How You Can Find Freelance Copy Editing Jobs

Even for those with the skills needed, finding freelance copy editing jobs can seem next to impossible. Find out how you can find copy editing jobs here.

Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)

Releasing a new version of your software? Developing a new product that needs a great user manual? Who needs a writer; you can do the job with your existing staff, right? You might be able to pull it off, but I'm willing to bet you'll be happier with the results and ultimately save money if you hire a technical writer at the start.

How You Can Find Freelance Children's Writing Positions That Will Last

When the opportunity for a freelance writing position becomes available, it is essential that good care be taken to ensure that the relationship lasts. Find out how, here...

7 Easy Tips on How to Improve Your Sales Letter Instantly

The article outlines top 7 and very easy tips to improve the sales coversion rate of your sales letter.