Long Copy vs. Short Copy... If You're Still Debating This, You're Missing The Point!

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.

Quotations as Expressions in Life

Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others.

Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)

Releasing a new version of your software? Developing a new product that needs a great user manual? Who needs a writer; you can do the job with your existing staff, right? You might be able to pull it off, but I'm willing to bet you'll be happier with the results and ultimately save money if you hire a technical writer at the start.

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang.

How To Find A Copywriting School

Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school.

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. This article will help you find out.

How To Become Qualified As A Proofreader

The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify.

Creative Copywriting?

There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative?

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

Some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Here are some of the most persuasive words to use in marketing are, according to advertising legend David Ogilvy.

3 Keys to Better Online Copywriting

3 insider tips for writing better online copy today...

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dra...

Working With a Freelance Editor

If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a ma...