Working With a Freelance Editor

If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a ma...

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance w...

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. If you’re not a writer or cringe at the thought of ...

Buy My Book for $27 and I'll Give You Bonuses Worth a Gazillion Dollars!

Subhead ..How to bundle for valuable results without devaluing your product I almost clicked. Really, I did. The ad copy was compelling, the content focused. This was exactly what I was looking for...

How To Write Headlines That Get Attention

The difference between a good headline and a bad headline is the difference between success and failure in advertising. An ad for an ad. That’s what a headline is. Since a headline is an ad for an ad, wouldn’t you agree that writing a good headline is the most important element in copywriting?

9 Tips for Great Design of Your Marketing Materials

1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she ...

Organizing Your Data to Write Better Copy

Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing y...

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let the...

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establis...

10 Tips for Aspiring Freelance Copywriters

Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.

Writing Benefit-Driven Web Copy - 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwis...

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...

How to Negotiate Rates with a Freelance Copywriting Expert

Entrepreneurs like you and I often overlook the very reason to contract a copywriting job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!

Top 10 Ways For Copywriters To Overcome Writer's Block

We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I ...