9 Tips for Great Design of Your Marketing Materials

1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she ...

Finding Your Client's Business Problem Leads to Better Copy

WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business proble...

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and k...

Engage Your Customer - Write About Benefits

If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of ...

Top 10 Ways For Copywriters To Overcome Writer's Block

We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I ...

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-lev...

10 Tips for Tech-Writers

Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing c...

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you...

Advice for Copywriters: How to Win the Freelance Bidding War

Smart companies know that quality work will cost them some money; and yes, they WILL pay for your expert services. Settle for nothing less than a respectable fee.

Freelance Writers: Double Your Income

Most freelance writers don't make the kind of money they could. Why not? Because they don't treat what they do as a serious business. A simple shift in attitude can double your income.

Four Roadblocks to Persuasive Communication

If you think writing compelling online copy is someone else’s responsibility in your organization, think again. The fastest way to alienate your clients, employees and business partners is to write poorly—-and defend your position. Seasoned columnist and business coach Lisa Nirell shares four common “communication dead ends” that can make or break your personal relationships and business goals.

Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket

Create Ad copy for your business must be: 1.Use hand written letters. 2.Increase your credibility - by including your article. 3.Increase their trust - by including your picture. 4.Increase the value of your product-offer free bonus.

Traffic's Nice... But Who's Driving?

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.