Writing Benefit-Driven Web Copy - 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)

10 Things You Should Expect From Your Website Copywriter

Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten copywriting essentials…

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...

16 Golden Rules of Master Copywriting

You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be amazed by the fact that huge corporations all ov...

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can b...

Freelance Writers: Double Your Income

Most freelance writers don't make the kind of money they could. Why not? Because they don't treat what they do as a serious business. A simple shift in attitude can double your income.

Top 7 Things To Do Before You Hire A Copywriter

Now that you’ve decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.

Four Roadblocks to Persuasive Communication

If you think writing compelling online copy is someone else’s responsibility in your organization, think again. The fastest way to alienate your clients, employees and business partners is to write poorly—-and defend your position. Seasoned columnist and business coach Lisa Nirell shares four common “communication dead ends” that can make or break your personal relationships and business goals.

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.

Don't Be Satisfied With Your First Draft

Under pressure of time, it's often tempting to make do with the first draft of a headline, opening sentence or subject line. The trouble is, our first effort is rarely our best.

3 Reasons why Content is Still King

Visitors don't come to the web for the technology, or even the design. They come to your sites for the content. They are looking for information and answers.

Sticky Homepage Copy in 30 Seconds

Writing website copy that will grab your visitors' interest immediately.

It's the Headline, Stupid! - Writing Powerful Headlines

You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.