Top 10 Ways For Copywriters To Overcome Writer's Block

We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I ...

How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. Here are several tips on how you can personalize your headlines for increased profits!

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The p...

Can 97% of Netpreneurs be Wrong?

Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of full-time writing? Or maybe you’ve already dumped the day job but aren’t quite as busy as you’d like to be. Why not take a closer look at copywriting?

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.

Step One for Copywriters: Understand WHAT to Say

Great copywriting doesn't spring from just writing well. The foundation of any piece of great copy is understanding WHAT to say.

Don't Be Satisfied With Your First Draft

Under pressure of time, it's often tempting to make do with the first draft of a headline, opening sentence or subject line. The trouble is, our first effort is rarely our best.

Ad Copy - Your 12 Point Inspection!

Does your ad copy pass this test?

13 Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

It's the Headline, Stupid! - Writing Powerful Headlines

You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.

How to Write Profitable Ads

This article discusses ways to write profitable ads.

How To Write More Powerful Business Letters

No matter how much the internet influences commercial life, there are still times when a paper-based letter is needed. Professional business writer Suzan St Maur shows you how to make yours politically and socially correct, modern, and above all, highly effective.

Grammatical Mistakes DON'T Sell

When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.

I Got My Best Mans Wedding Speech Via the Internet, Is it a Scam? Was It Worth It, Shocking Discover

Best mans wedding speech,do we really need to go online for help and advice,can we really get help with our best mans wedding speech online,or is it a scam,time for the truth.